











💫 Define your curls, own your vibe.
As I Am Curling Jelly is an 8-ounce styling gel designed to provide 72% curl retention after 5 hours in high humidity, delivering shiny, frizz-free curls with enhanced stretch and reduced shrinkage. Ideal for wash & go styling, it supports a wide range of curl types, ensuring flexible, long-lasting definition without stiffness.






| ASIN | B007IVW5M0 |
| Best Sellers Rank | #12,699 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #159 in Hair Styling Gels |
| Customer Reviews | 4.5 4.5 out of 5 stars (6,689) |
| Is Discontinued By Manufacturer | No |
| Item model number | hbf-jjj-omgh-mh1240 |
| Manufacturer | As I Am |
| Product Dimensions | 3 x 3 x 6 inches; 8 ounces |
| UPC | 885215344244 791769487460 885829281669 885650170705 885670296119 885310328194 698798582497 887156479467 884904388132 858380002066 |
J**A
Can not get enough
My daughter loves this stuff for her curls. Cheaper here than at the store too. Keeps her curls frizz free and hold the shape. Lasts forever too. Clean scent
L**A
Awesome defining jelly
I love As I Am products. They always smell good, feel good (no hard or sticky residue) helps my curls feel hydrated and defined. My hair is 4b/4c, daughters has 3c/4a and son has 2c hair, it does well with all of our textures ! I will say the jelly is just that, very liquid and can get messy becareful not to knock over the container. I recommend their leave ins, shampoos, conditioners, oils and cowashes too. The only thing I havent tried is the double butter cream but that's next on my list.
L**R
Great product!
Product is great!!
K**E
Good for soft, defined curls. A little tricky for fine hair.
I like this a lot, it's a really effective curl definer, but it's a little tricky for fine curls. It's a sort of syrupy consistency, which makes it a bit hard to use out of the tub. I think a pump bottle would be way better. You do need quite a bit, but it's also easy to overdo for my hair type. When I get it right, I have bouncy, defined curls. If I overdo it, my hair comes out with strongly defined curls but a slightly tacky feeling. For fine curly hair, putting this on dripping wet hair with a generous hand works best. The curls hold up for day but go flat if you sleep on them, bit you can plump them back up the next morning with spray products from the same brand or even just water in a spray bottle. (Oh, and it has barely any scent, which I love.)
S**A
A need in your routine
100/10 This is perfect for defining your curls, it’s the perfect consistency for hydration. You don’t need a lot of product, this will last you a very long time depending on hair type of course.
J**D
Love it!
Love it. I have curly hair and it works beautiful in my hair. Non greasy brings my hair to life, beautiful and shiny.
K**.
The best
Just as described. This is the best curling jelly for my hair, Leaves my hair shiny and hold the curl. Apply to soaking wet hair, scrunch, air dry or diffuse, then scrunch out the crunch. Hair is soft, shiny and curly!
L**Y
Still usable, but not the same
Have been buying this for a few years and loved it for my 3c hair. The past 2 purchased were far more liquidy than jelly. My curls still love it for a single day, but the lighter consistency doesn't hold up after a night's sleep even when hair is protected. No longer worth the price for daily use and coming in a tub is no longer practical when the product isnt very "scoopable" anymore. Still a great product, just no longer lines up with the way it had been, and is currently, being marketed.
A**E
C’est mon gel préférée 😍! Super nourrissant (il ne faut pas en mettre trop sinon cheveux poisseux), il ne durcit pas les cheveux, belles définition de boucles qu’on a déjà naturellement, les assèches pas. Top ! Je l’avais acheté la première fois dans le magasin Colorful Black sur Paris, ça a été un coup de cœur depuis je le rachète tout le temps avec la lotion hydratante. J’aime beaucoup la marque AS I Am, ils font de super produits.
C**N
Cette gelée es un excellent produit pour coiffer les cheveux frisés et très crépus
M**A
El producto viene en perfecto estado y bien cerrado. Es un gel para pelo rizado, en mi caso seco y fino, y viene genial porque no reseca ni pesa. Aunque no es el que mayor fijación proporciona es el que mejor me viene a mí. Dejo foto del pelo con el producto puesto.
L**A
This product does not dry out my hair, it defines my curls beautifully.
G**A
Il gel perfetto per chi ha i capelli ricci! Non appesantisce non appiccica e, soprattutto, l’effetto cast è facilmente gestibile
Trustpilot
2 weeks ago
1 month ago