Preference Vivids 7.432 Copper: Long-lasting, high-intensity permanent hair colour for vibrant, captivating results.

Was really easy to apply and is a great colour. I used this to enhance my natural red hair and I’ve received so many lovely compliments on the colour.

Best rose gold colour . First wear is slightly dark but better after first wash my fave one

I've gone through a lot of different dyes over the years looking for a bright red on brown hair, and I've finally found it! This is a lovely vibrant colour, and with excellent permanence when washed, it barely runs at all compared to some other brands.

It’s the best red I’ve gotten from permanent dye, it’s so bright and looks amazing. However, the dye smelled so strong that my eyes water at times. Very, very strong ammonia smell, so if you’re sensitive or hate the smell I’d avoid.Another downside, is it’s staining everything after it has dried. I expect staining when my hair is wet, but I’ve never had it stain my clothes and hands when it’s dry. I rinsed it really well too. I’m hoping it stops after a wash.I’ll report back when I redye (in 2 months), and will say how much it fades and how many washes it took for it to stop staining everything.Edit: It took a few washes to stop the staining. It’s the only downside to this dye. The colour is beautiful, it lasts well on non-damaged hair (I have to use semi permanent red over previously bleached hair to top the colour up so it matches the rest). The staining when it’s dry for the week or 2 after dyeing is a pain. I can’t wear any light tops as the neck/shoulders will turn red from my hair and I have to not touch my hair at all otherwise it stains my hands. It’s a nightmare.

Easy to use covered my previous colour very well. (Blonde) very vibrant red but looks nice. Does run red when you wash it the first couple of times so don't use good towels. Left hair soft and shiny.

Natural hair colour: deep dark brownHair colour before the dye: 3-month old copper brown balayage (see pic)Hair colour after the Violet dye: see pics of hair taken under different light within a week after the dye.Violet hair dye works like magic! The smell is more less harsh than before. Gloves are bigger and more comfortable than before.Colour bleeds when I wash my hair three days after, like before.I used one box and am a happy customer.

I bought this as it was described as the newer version of the Colorista Smoky Grey. The same model and hair colour is amazing n the front of the packet.I loved the colour of my hair after using the Colorista hair dye. It came out just like the model on the packet, with a slight blue tinge. However it did wash out quite quickly.I have now used the Preference version, but was disappointed to find the colour was much darker, with no blue tinge. It doesn't wash out like the Colorista, but next time, I will choose the Colorista Smoky Grey dye.

pink is a hot pink but please be careful with the bleach. I did a colour remover before bleach and I had dark brown hair. Hair isn’t damaged or dry in the slightest. If you have hair past your chest in length get 3 boxes as I brought two originally and the dye wasn’t enough