









☀️ Lighten up your blonde game — naturally radiant, responsibly crafted!
John Frieda Go Blonder Lightening Shampoo is a salon-quality, gentle formula designed to gradually brighten and tone blonde, highlighted, or color-treated hair. Free from parabens, ammonia, phthalates, and silicones, it nourishes with citrus and chamomile extracts while being cruelty-free, vegan, and packaged in 50% recycled materials. Perfect for daily use, it delivers subtle, sun-kissed blonde tones without compromising hair health or sustainability.

| ASIN | B01KZNQICA |
| ASIN | B01KZNQICA |
| Best Sellers Rank | #43,075 in Beauty ( See Top 100 in Beauty ) #1,904 in Hair Shampoos |
| Customer reviews | 4.6 4.6 out of 5 stars (2,545) |
| Date First Available | 25 August 2016 |
| Is Discontinued By Manufacturer | No |
| Item model number | 27549 |
| Item model number | 27549 |
| Manufacturer | Kao USA Inc. |
| Manufacturer | Kao USA Inc. |
| Product Dimensions | 5.08 x 7.49 x 20.45 cm; 235.3 g |
| Product Dimensions | 5.08 x 7.49 x 20.45 cm; 235.3 g |
J**D
I am very picky about my hair and go to a hairstylist every six weeks for highlights, touchup and styling. I have dark blonde hair with light blonde highlights, and a darker root base which I covered with a medium golden gloss, but it made my hair a little too dark so I tried this and for two weeks I washed my hair twice a week it raised the level of the darkness and got rid of the gloss, but not in a bright fake way in a very subtle golden shimmering lighter blonde way it was perfect! I use the oil in my hair to keep it moisturized when I tall dry and this work very well. It did not dry my hair out my hair was still soft and very shiny. I also use the matching conditioner and it worked very well. Also, I am picky about my hair care products and only use high-end shampoos and conditioners, but I was very surprised at the gentleness and effectiveness of the claims for this shampoo and conditioner, I do recommend it if you wanna go one level lighter than what you have or to brighten your highlights.
D**O
Llego en perfectas condiciones con seguridad en el tapón
J**Z
The soap was opened, and the full box was full of it, I won’t return the product as I had to wait almost two weeks and I don’t want to lose more time, but please…
S**N
Muy buen shampoo deja el cabello suave
S**T
Only shampoo I use for my colored blonde hair. Keeps the brass out & keeps my hair looking fresh between salon visits. Highly recommend John Frieda products.
Trustpilot
1 month ago
1 month ago