BlooBrilliant Gel All in 1 Toilet Rim Block Cleaner, Arctic Ocean Fresh Scent, for All-Around Cleanliness, Long Lasting Freshness and Brilliant Shine - Pack of 7

It's much more long lasting than the normal toilet blocks or bars. The scent is mild but pleasant. It's very shiny and pretty, not something you'd expect to be designed for a toilet but hey, why not? It's a bit more expensive than other blocks and bars but it lasts so much longer that it's really good value.

Ideal. Fit toilet well

It has a nice fresh scent that’s not too overbearing on the nose. I just wish the cartridge has a bit of something to regulate the outflow of the gel as it tends to flow out freely from the cartridge when you flush it

Lasts for ages

When you first use it, the toilet smells ,lovely for about a week, then smell disappears, you are left with odourless plastic inside your bowl

Keeps the toilet sparkling..

flushes out far too quickly and leaves thick blue streaks down the toilet bowl. wont be using again.

Much better and longer lasting than other similar loo cleaners we have tried.

The scent is subtle and longer lasting, the gel itself lasts longer than the solid product. the fragrance is there till the last bit of gel is used. In the toilet the aroma lingers slightly longer than the solid product, the foam is however less as compared to the solid product but not complaining as the fragrance and longer lasting wins over foam.

Decent product, nothing great and could be cheaper

Nothing extraordinary, decent product. Could be cheaper.

Odor/Scent: has a mild scent. I would prefer if there was options for Citrus/Lime or Lavender scents.Foam: Varies as per placement on the bowl, therefore you need to place it as per your requirement. Foam lasts for about 2-3mins after application.Cleaning: Didn't see much difference. Before and after use.Longer lasting: This does last longer than the other solid soap based rim blocks. Lasts for about 3-4weeks (for a 4 adults household).

Only looking good efficacy is not upto the mark