Lioncrest Publishing The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market

The Game Changing Attorney is hands down the best resource for lawyers looking to attract high-value clients and stand out in an oversaturated legal market. This book goes beyond generic marketing advice—it's a powerful blueprint filled with actionable strategies to build a compelling brand, optimize online presence, and create a system for consistent client acquisition. The insights on visual content and strategic asset placement are especially helpful! If you’re serious about growing your firm and securing better cases, this book is a must-read. Highly recommended!

My law student loved this book!

A lot of the information in this book is "duh, of course." However, us attorneys tend to think we are a special and exceptional breed of people, that what works for other industries will not work for the business of law. This book shatters that stereotype. We are not special. We have the same problems all businesses run into. This book caused me to wake up and instead of allowing my business to 'run itself' without oversight and wonder 'how did I get myself into this mess?', it caused me to rethink every facet of every minute of every day of my practice. We all went to law school to learn multiple facets of the law, how it works, and how to apply it. Why would we not look at the multiple facets of the business of law, how it works and how to apply it?

While the book is marketed toward attorneys the theme about marketing rings true to really any business owner. The need for differentiating yourself from the crowd is even more important in 2024. Video marketing is the present and future. Timeless book, very much worth a read.

I really enjoyed this read from Michael’s POV. From his humble beginnings to his recommendations on building your firm into a success at scale. Great read!