Independently Published Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market

I purchased this book in preparation for a new job and was immediately impressed with how easy it was to digest. The book is thoughtful, informative, and well-written, and provides a solid foundation in product marketing.

Srini does a great job breaking down the core PMM functions into digestible chapters, while ensuring the voice of customer is always at the center of it. This is a great book for anyone curious about product marketing or needs a quick refresh!

The quality of the content might be good, but the quality of the book itself is so bad. Should be improved! Pages say goodbye after opening the book for the second time...

This is a great introduction to the world of product marketing. It has useful frameworks to get the concepts down and concrete examples to pull it all together.