IT Cosmetics CC+ Airbrush Perfecting Powder Foundation - Sheer to Full Coverage Pressed Powder, Blurring Pores & Dark Spots, Anti-Aging Face Makeup, Hydrolyzed Collagen & Niacinamide - 0.33 oz

I am 43 and I have worn many different foundations powders very expensive ones. I have tried everything from cover girl to Elizabeth Arden to Clinique to Mack to dermablend. I have very translucent skin, especially around my eyelids and I have always been self-conscious about this and was teased at a very young age so I started wearing makeup at age 12. In all my years of wearing makeup, I have not found a better powder or a better company just in general for make up this company really has a good product. It doesn’t leave your pores feeling clogged. It looks very natural, but it also offers good coverage at the same time. It doesn’t look caked on. They have gorgeous natural colors and I won’t wear anything else. They really are IT!! ! For me anyways! I was not paid or given free product to review this item. I just really like it a lot and have been wearing it for a long time. Definitely recommend pairing this with the liquid foundation in the tube and the liquid concealer. Then I brush the powder over the top for a finish look and use a setting spray my makeup stays on the entire day and I’m a massage therapist not lotion or sweat nor kids running up and hugging me against my face can take this off until I’m ready to use my makeup wipe at the end of the day. Their products usually last about six months for me and for the price that’s a steal! I wear makeup 5 to 7 days a week typically. OK stop reading my review and just add to cart already!! 😜

The delivery was phenomenal. The delivery was 12 hours from order to arrival. I needed a light weight foundation with full coverage. My sister recommended the IT foundation. It does cover well, does not sink into the wrinkles and looks very natural. The price is 42 but this will last for a long time. Highly recommend.

Why did you pick this product vs others?: The IT Cosmetics CC+ Airbrush Perfecting Powder is hands down the best foundation powder I’ve ever tried. It gives such a smooth, flawless finish without feeling heavy or cakey. It blurs pores, evens out my skin tone, and leaves a soft, natural-looking glow—almost like a filter for your face! What I love most is how buildable it is. I can wear it lightly for everyday errands or layer it over my CC cream for a more polished, full-coverage look that still feels breathable. It stays in place throughout the day and doesn’t settle into fine lines or dry patches. It’s perfect for touch-ups too—compact, mess-free, and always gives my skin that fresh, airbrushed look. If you’re looking for a powder that actually acts like a foundation while still being easy and comfortable to wear, this is it. Holy grail status!

This has become my go-to, I repurchased it multiple times—coverage is solid, shade match works, and it’s easy to build into my simple routine. It can highlight fine lines a bit more than I’d like, and the price is on the higher side, but overall it’s reliable, flattering, and worth coming back to.

This is a great foundation. I tried it to replace some Laura Geller baked foundation which turned as hard as a rock after a few months of use. The IT is very light. I used it over concealer and it provides the perfect amount of coverage for me. Quick to apply and longevity is great.

Excellent product , full coverage..best on my Greacy skin..love this

Amazing product

Although item was in good condition. Packaging was good but makeup boxes inside were opened/torn. This was the same for four separate items from “IT Cosmetics”.