The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.

There are good books that near everyone should read, and then there is "MIcro-Script Rules: It's not what people hear. It's what they repeat". The high quality and tone of this book can be applied in business, home, church etc. It is so much more that a business book.I am a professional copywriter in two separate and distinct niches. So I am very interested in anything that will help me in my profession and in my life, too. I had a feeling from the reviews this book was different. That puts it mildly. The best analogy is this short book is like poetry. A poem has to contain big images and ideas and "IN THE ECONOMY OF WORDS". This book gives you the tools to understand how to craft "Micro Scripts" that the "Dominate Selling Idea" expresses. This is the bottom line of the book. I could not have fully grasped how to do this without studying the book. Full of good examples, too. I have read countless book on issues that will help me as a Professional Copywriter. Many of them are very good. This book is so superb, I actually have the entire book condensed into 1 page only. That took some doing. I look at this one page everyday as a reminder that the issue is "what do I want people to pass along to others" and all in the economy of words. Six Stars!! No - make that "10"!

Read, think and apply what you learn from the book.

Required reading for all of our digital marketing apprentices!The 2nd edition does an excellent job of merging Bill Schley's world famous micro-script principles with his amazing branding framework - The "Dominant Selling Idea". Now with chapter 8 providing step-by-step instructions on how to build your DSI, you'e got the complete package right here in your hands. And "The Five Ingredients of Your DSI" makes building and evaluating your brand incredibly clear.There is an objective way to determine if you're building a winning brand. Don't leave things to chance or to the lunacy of other "branding gurus". The Micro-Script Rules simply work!

This fast, readable book tells you not only what you need to know to have your message heard in this superconnected world we live in, but how to do it in simple understandable steps. However and whatever you want to communicate, whether you're selling a product, a political party, teaching a roomful of students or even convincing your two year old to eat his spinach this book will help you do it. This is a primer for the 21st century.

I’m more analytical and this book made it possible for me to appeal to the emotional side of selling and communication