The 1% Windfall: How Successful Companies Use Price to Profit and Grow

I’ll summarize the whole book for you right here: If you mark up your product by 5% for profit and you increase that mark up to 6%, you will have increased your mark up / profit by 20%.So “The 1% Windfall” might be a windfall if you have some kind of cheap, common, commodity that you can only make pennies on the dollar selling. So say you have 50,000 boxes of 64 crayons that cost you $1.30 cents and you’re selling for $1.35 cents and you increase the selling price to $1.36, then yes, I guess, you’ve increased your sales income by 20% per unit sold. Whoopee for most people reading this book. Anyone dealing with the kinds of gross sales numbers that this book discusses won’t be reading this book. If you’re selling 30 million boxes of crayons per year, there’s not one sentence in this book that will be News to you.It’s a stupid book with a click-baity title. Save your time and read something else.

I've never been a numbers person, I studied media and communications and worked for 10 years doing things like copy-writing, video making, photography, social media, etc.A couple of months ago I decided to start my own company with very little budget from savings. I spent a couple of months doing some research and planning until the question finally appeared: how much you will charge? I freaked out, I had no idea. Actually I had an idea based on what others charge but assuming others were charging correctly didn't quite feel right to me. So I decided to get a book on pricing strategy and picked this one almost randomly (based on customer average reviews).It is great. It has given me enough information to get the right pricing for my services with just enough rationality and without feeling I wish I studied economics. If you actually studied economics, marketing or something like that I guess you won't think and feel like I am right now. For the rest of you: get this book!

I was so excited when I found this book! I teach beginning college accounting. The academic accounting community is only interested in placing students in Big 4 accounting firms rather than teaching anyone the tools that they will need to own or operate a business.The 1% Windfall addresses how a business makes a profit, a subject that eludes most eveyone. If you have anything to do with what is commonly know as a bottom line, grab this title! Read and understand the introduction and first chapter. Don't go any further until you understand that material.You might also want to look at Chris Anderson's "Free".

I could not have finished my business plan without this book. As someone who is new to being in the captain's chair, I was really struggling with how to set prices for services. This book gave me some creative ideas - and rational reasons for what I was choosing to do. It's not too lengthy a read, not overly jargon-riddled. It gets right to the point. While I wish it had more examples of ways implement some of the strategies, it does give enough to get a person thinking.I bought the digital edition. It was adequate and this was not a book where anything was diminished by going with the digital version. It was nice to have it on my phone AND iPad - I could read it faster because it was always available.

The Name of and concept for the book is a bit of a gimmick. I was concerned that the whole book would really be dedicated to increasing prices by 1% to realize a "windfall". Luckily, that is not the case. In fact, that concept is but a very small portion of the book.This book is fantastically detailed and encompassing for the field of product/service-pricing. It covers all of the different pricing strategies and goes over how to evaluate and implement them.I HIGHLY recommend anyone who plays a role in produce or service pricing read this book. My only complaint is that I would've liked to have seen a bit more information on the differences between pricing in different business models.

The book addresses basic pricing theory in an easy to understand manner with sufficient examples to make the theories apply to real life situations. However, after the first few chapters, the book gets really repetitive. There is no new material, just the same concepts repeated in different ways. Still a decent book for absolute pricing beginners, but there must be better out there.

Content is really interesting for people interested in business and in fact, what is explained works!!There are charts in the book that I can't see clearly, they show as list but it maybe because I am using my cell phone or computer to read. I think that could be improved.

If you are a business owner (or at all concerned with your company's longevity and prosperity) this is an excellent book to read with some powerful seeds of ideas, that if you'll take a minute to think about, you can easily integrate into what you're doing. This book helped us increase profits significantly (and all with very small pieces added to what we were already doing).

The gist of the book is to change your thinking from a supplier perspective (cost + markup) to a buyer perspective (value) and the effect small changes in pricing may have to your bottom line. This is useful for companies with an established revenue flow, but not so much for start-ups or companies that enter a new field. Still, the book contains many good ideas that are applicable at many levels and are worth reviewing in any corporate environment. If there is only one benefit you'll take away from reading this book, it probably will be the awareness of whether or not your company is making conscious decisions about pricing of products and services based on current market conditions -- or if the company just follows a historical habit.

Poco libros abordan el tema de la estrategia de precios. Generalmente el los líderes toman directrices que subestiman el impacto económico que un leve ajuste en la política de precios puede lograr.

Que se passerait-il si, à un coût opérationnel constant et sans perte de parts de marché, vous augmenteriez votre chiffre d'affaire de 1%?Quel impact une augmentation si minimes de votre chiffre d'affaire (qui reviendrait à vendre 1,01 euros un produit au lieu de 1 euro) sur vos profits?C'est sur cette question que Rafi Mohamed, consultant en pricing, commence son 1% Windfall. Basé sur des données de 2008, l'auteur a fait le calcul pour différentes sociétés. Home Depot ferait 16% de profit supplémentaire, Amazon 23%, et Sears 155%.Atteindre cette augmentation de 1% est, selon l'auteur, un objectif réaliste, atteignable à l'aide des différentes stratégies de prix et des innombrables tactiques proposé par l'auteur dans cette encyclopédie du pricing.L'approche offerte dans ce livre est à la fois didactique et complète pour établir le prix d'un produit, et brillament illustrée d'exemples pertinents. Il propose trois grandes stratégies à mettre en oeuvre, et pour chacune d'elle, une série exhaustive (ou quasi exhaustive) de tactiques à mettre en place, créant ainsi une véritable grille d'analyse propice à la créativité et à découvrir une nouvelle façon de vendre, en capturant le maximum de chaque segment client. Le pricing, n'est pas quelque chose de figé. Le livre propose qu'il soit également utilisé comme une arme face au changement dans l'ecosystème. Récession, inflation, nouvel entrant quelque soit la multitudes des situations rencontrées, il y a une stratégie de pricing qui aide à y répondre.Un indispensable.

It is a heavy reading but also a rewarding one. Full reccomendation on this book. Raffi wrote indeed an expert guide to maximize profit.