Digital Marketing Strategy: An Integrated Approach to Online Marketing

I liked this book a lot. It was fun and easy to read.

helps to frame the variables to improve your approach to digital strategy and understand the importance of each stage to develop and execute

I was very excited to get this book. But when I opened the cover, the first page was page 165. Returning.

This is a heavy, well-researched resource for marketers. It provides basically everything you need no matter what business/industry you're in. Including different types of strategies and countless tactics, that you can use when it comes to marketing your business. You can read it selectively, and come back to the parts that apply to your specifically, or rather the ones you want to start with. PS. I had the pleasure of interviewing Simon on my podcast, On Branding Podcast, so if you want to get an overview of what's inside the book, I invite you to check it out.

The book is very solid... outside of the 36 pages I didn't get with it.

With out getting a chance to read the contents, this book started at page 325 was there no type of quality control in the putting/binding of the pages

I like the book, a lot of good material relevant to digital marketing, later I bought one called: Alexa, Make Me Rich: Boost Digital Marketing with AI also in Amazon, and it was great as well, I recommend to buy both because this one is more general and give a great overview, while other is more tactical and tell you how to apply it for increasing sales

Please don’t waste your time and money as I did. It’s a complete waste of time and money. I read all these nice reviews and I thought this would be a good book, but definitely not. I didn’t learn anything new from these hundreds of pages, it was very repetative and didn’t contain any gems. So please despite all the good reviews trust me, it’s a complete waste of your time. If I compare this book to a book like ”How to win friends and influence people”, I would give this a 1 star and that book 5 stars. Definitely don’t recommend.

Book is really well written.

Excelente livro para quem precisa atualizar suas visões de marketing presas a um passado analógico. Uma leitura consistente e concisa ao mesmo tempo!

A good book for most starters to digital marketing. You can go to the specific topics to get an overview of topic like social media, email or search marketing. There are also topics on consumer behaviour and the digital ecosystem which will prove useful for all those who like to get an overall knowledge of digital marketing.

A comprehensive book for head’s of Marketing that want to implement a digital marketing strategy in their company… whether from scratch or to improve their current strategy. Ideal for aligning or incorporating with existing marketing strategies.