Beloved Brands: The playbook for how to build a brand your consumers will love Paperback – 4 Feb. 2022

Graham, with his wealth of major brand-building experience, has written a seminal book on getting your brand noticed and loved. I work in the B2B sector and although this book looks at consumer brands on the whole, the same principles apply for me and I find the strategic planning tools invaluable. I'm a Chartered Marketer here in the UK and am confronted with huge amounts of advice on brands - too many ways of skinning the cat so to speak. Beloved Brands is a now a major asset to me. Heartily recommend it.

Graham's Beloved Brands playbook is the only marketing book that I keep on my desk 24/7. I’ve introduced his concepts to some great companies to build “brand power” and everything works perfectly. The best playbook I’ve come across in the last 10 years, it's that good!

A brilliant easy to digest read. Will be a go to book for years to come!

Excellent, well thought and well written.