How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Product ID: 426157633
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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
| Dimensions | 6.36 x 0.71 x 9.25 inches |
| Edition | 2nd |
| Isbn 10 | 0190330023 |
| Isbn 13 | 978-0190330026 |
| Item Weight | 1.15 pounds |
| Language | English |
| Print Length | 256 pages |
| Publication Date | October 31, 2022 |
| Publisher | Oxford University Press |
User
Science of Marketing
I teach marketing. This book is a must-read! I particularly appreciate the science behind the concepts. They prove that bottom of the funnel only doesn't work.
User
Very Insightful
love this book!
User
Required Readin
While it is densely written, it is a book that should be read by marketers who are students of the game.
User
Dense, dull, and bases all claims on correlation
I don't understand all the hype. I don't think correlation is the right tool, and if you're a small brand with a limited budget, the advice stemming from this analysis might lead you astray.
User
Skip this one.
This book is a bit of a drag. It is also not telling you anything that has not been covered in about 500 other similar books. There are better books on this topic out there. Skip this one.
User
Simply Outstanding!
I am an award-winning, Adjunct Professor and Associate Director of the Master of Market Program, at the Schulich School of Business in Toronto, Canada. I instruct the Brand Management courses on the MBA and MMKG programs and have adopted Jenni Romaniuk's book as the course text. The key to understanding the deep value it provides is recognition it stems from an empirical, evidence-based approach to marketing. I cannot recommend it highly enough to practitioners, academics and students.
User
EXCELLENT PIECE OF WORK
EXCELLENT
User
Mind blowing!
A qualidade material do livro (capa dura), a rapidez de entrega...tudo 5 estrelas!Quanto ao conteúdo, o livro é mesmo excelente. Mind blowing!
User
Don’t buy both part 1 and 2!
Ok but not much news versus part 1. Should been an update of part 1, not a different book.
User
Quality and Delivery Speed
Book received in good condition. Delivery of book was faster than expected.
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3 weeks ago
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