Branding that Means Business: Economist Edge: books that give you the edge

This book is perfect for anybody interested in consumer psychology and specifically what drives us to engage with different brands. It introduces some of the leading theories from psychology, neuroscience and the wider behavioural sciences in an easy to read format. It's perfect for anybody involved in marketing, advertising, brand & business development. If you'd like to get a good understanding of what drives consumer behaviour, give this a read.