Who is permanent hair color best for?

Ideal for anyone seeking 100% gray coverage, long-lasting color, or a new look. Delivers multi-tonal, natural results that transform or maintain your shade.

How do I choose the best shade for me?

Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade.

How long does it last & how often should I color?

Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant.

What if I have stubborn grays?

Choose Knockout Collection shades (NNN/NNA) with extra pigment. For resistant grays, process 45 minutes instead of 35.

Can this lighten my existing hair color?

Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar.

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Description

✨ Own your shade, own your story.

HEALTHY HAIR FORMULA - Infused with keratin, argan oil & ginseng root extract to nourish and strengthen with every application.
COMPLETE ALL IN ONE KIT - Includes everything from gloves to color-protecting shampoo for a flawless DIY experience.
PRECISION GRAY COVERAGE - Cream-based formula delivers rich, long-lasting color that covers stubborn grays perfectly.
SAFE CONSCIOUS BEAUTY - Free from ammonia, PPD, parabens, and cruelty—color with confidence and conscience.
SALON QUALITY COLOR AT HOME - Achieve multi-tonal, natural-looking results without the salon price or hassle.

Madison Reed Radiant Hair Color Kit in 3NNA Positano Black offers salon-quality, permanent hair dye with 100% gray coverage. This cream-based, dermatologist-tested formula is enriched with keratin, argan oil, and ginseng root extract to improve hair health while delivering vibrant, multi-tonal color. Free from harsh chemicals like ammonia and PPD, the kit includes everything needed for an easy, professional at-home application, plus color-protecting shampoo and conditioner for lasting shine.

Specifications

Manufacturer	Madison Reed
Item Weight	12.8 ounces
Product Dimensions	5.5 x 2.5 x 8 inches
Country of Origin	USA
Size	12.8 Fl Oz (Pack of 1)
Color	3NNA - Positano Black
Special Features	Not Tested On Animals
Usage	Cream-based color is easy to apply to roots for precise coverage in 5 steps. One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.
Included Components	Customized Instructions, Color Protecting Shampoo and Conditioner, Radiant Cream Color, Conditioing Color Activator, and Barrier Cream, Cleansing Wipes, Protective Cap, and Gloves
Batteries Required?	No

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.