IBM Way: Insights into the World's Most Successful Marketing Organization

I am a big fan of how Big Blue operated back in the day. This book is how it selected, trained, and took care of its employees. i would consider it a blue print to start for other businesses wanting to take batter care of their employees. I have used some of its ideas in my own small business.

As an IBMer during the Buck Rodgers era, I really enjoyed the book and it brought such fond memories of the excellence of IBM during that time. Buck spoke at my first 100 per cent club. I was impressed and so motivated by his and other excellent leaders at the time.

Don't remember buying it but i am sure it's a good book.

A great perspective on the art of selling. Every beginning salesperson should read. Details the principles of one of the great selling organizations of all time.

This is obviously not on the best seller list - being nearly 30 years old and IBM having gone through a complete transformation in the years immediately after Buck left. That gives this very relevant book a bad rap. As the son of IBM'ers, and growing up in the IBM town of Endicott, NY, I had a chance to see the rise, fall and rebirth of this company first hand. While tames have changed, the principles espoused in this book did not lead to IBM's downfall. If anything, many of them, ingrained in the DNA of the company, allowed Louis Gerstner to leverage the foundational principles and get IBM to respond to a change in technology and environment that doomed companies like Unisys and Wang.The principles of integrity, customer focus, respect and balance resonate as loudly today as they did 30+ years ago when Buck roamed the halls in Armonk. Still worth the read.

I love the kindle and enjoy getting books available for the kindle to read at times that are best for meI do not enjoy paying $10 and then not being able to understand what it is I am suppose to be readingIBM Way for kindle is not worth $10 ... not worth $0.25The quality is poor as spelling and grammatical errors forced meto stop reading in the second chapter

...hardly relevant to today's IBM.Simply put, it is no longer Tom Watson's IBM. So many of the things that once encouraged employee loyalty (a/k/a "bleeding blue") no longer exist.

THE IBM WAY is a book by Buck Rodgers, VP marketting of IBM. This is a must read book for all professionals, who want to enter into the field of marketting, human relations or other processes, as managers in future. It tell us the inside story about the building blocks which laid the firm foundation of the Big Blue, which is IBM, today, the world's one of the largest company. Buck Rodgers has poured all his experience with IBM in this book. The book describes the IBM's journey over so many years starting from the scratch and reaching at the top. Buck has quoted various incidences from his life in IBM, which educate a reader about the basic human relations principles. For marketting persons, it proves as a guide on crisis management.