

🚀 Elevate your creative game with Sony Alpha 7 IV — where pro meets next-level innovation!
The Sony Alpha 7 IV is a versatile full-frame mirrorless camera featuring a 33MP back-illuminated CMOS sensor and an 8x faster BIONZ XR processor. It delivers professional-grade 4K 60p 10-bit video with full pixel readout and advanced autofocus with 693 points and eye tracking. Designed for hybrid photo and video creators, it offers exceptional color accuracy with S-Cinetone and a lightweight build at 955 grams, making it ideal for both studio and run-and-gun shooting.












| ASIN | B09JZRWRJN |
| Aperture Modes | F3.5 |
| Autofocus Points | 693 |
| Batteries | 1 Lithium Ion batteries required. (included) |
| Best Sellers Rank | 31,053 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 75 in Mirrorless Cameras |
| Brand | Sony |
| Camera Lens | 28 to 70mm |
| Colour | Black |
| Continuous shooting speed | 10 FPS |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,033) |
| Date First Available | 21 Oct. 2021 |
| Effective still resolution | 33 Pixels |
| Expanded ISO Maximum | 204800 |
| Focus type | Auto Focus |
| Guaranteed software updates until | unknown |
| Has image stabilisation | Yes |
| ISO Range | Auto, 100-51200 |
| Included components | Camera Body & Lens |
| Item Weight | 955 Grams |
| Item model number | ILCE7M4K/B |
| Lens Design | Zoom |
| Max Focal Length | 70 Millimeters |
| Maximum Format Size | Full Frame |
| Maximum shutter speed | 1/8000 Seconds |
| Memory Slots Available | 2 |
| Min Focal Length | 28 Millimeters |
| Minimum shutter speed | 30 Seconds |
| Model year | 2021 |
| Package Dimensions L x W x H | 27 x 16.9 x 16.3 centimetres |
| Package Weight | 1.52 Kilograms |
| Part number | ILCE7M4K/B |
| Photo Filter Thread Size | 55 Millimetres |
| Plug profile | 1 x Hot Shoe Holder |
| Product Dimensions L x W x H | 26.9 x 16.5 x 17 centimetres |
| Style | Body only |
| Viewfinder Magnification | 0.78x |
| Water Resistance Level | Not Water Resistant |
| Zoom Type | Digital Zoom |
G**V
Great camera
Great one
V**L
Once again Sony proves to be the true leader of the hybrid/mirrorless cameras evolution race! This camera is an affordable alternative to A7s3, which allows good quality photos with its 33MP sensor as well as equivalent to its elder brothers' (A7R4, A7s3, FX3) video capabilities (cuz let's face it no one uses these cameras for external-raw on serious projects). At that price, this camera is a real tool that actually gets the job done and gets you the paycheck, everything else is for youtube tech reviewers, hobbyists and collectors. Many criticize sony for saving on some features such as custom luts, heavy codecs, and monitoring capabilities, I think the situation here is similar to what happens in the world of mobile phones - iPhone just works despite all of its limitations, and Android manufacturers just throw more features and hardware to make a good impression. As for this particular camera, it's like a sequel to Avatar... after A73 everyone expected it to be better in every regard, and that's exactly what Sony did. Its 10bit, its ALL-INTRA, its got h265 codec, its got the best eye tracking AF in the industry, its got slog3 and scinetone. There's just not much room to improve to impress customers anymore! I see thermals on this camera are often criticized here. I tell you this; the only occasion where I had it overheating was a 6-hour straight interview, which we shot in one piece in 4K 10bit 422. It overheated 2 times that day. 6 hours! For run-and-gun type of shoots, it never overheats. Also a lot of negative comments from people who clearly have no idea how to use a professional camera. They complain about "sensor issues" and "bending" while they shoot with fluorescent light at 30fps and their shutter at 1/250, they complain about overheating without even checking the "High temperature" menu, they argue that a 33PM sensor should allow 60fps from the full size of the sensor... To all buyers I'd suggest taking it for what it is - $2500 FF camera, that does 33MP photos and 10 bit FF video in codecs comparable to prores all this with the industry's leading autofocus capabilities. Amazing camera ...as expected! Had to wait for my copy for 2 months after the preorder upon release though.
M**N
Yo es lo que buscaba
K**E
I cannot recommend this camera enough and here is why: First and foremost, I’m a Sony girl when it comes to photography. I made the swap from Canon to Sony in 2023 and will never look back. So when reading this, take into consideration I’m a huge fan of Sony. In 2023, I purchased the a7iii and LOVED IT. I had some issues with auto focus in lowlight situations. My only other complaint about the a7iii was the screen only tilted. Of course, I took advantage of the Black Friday deals last week and here we are! Product Breakdown: 1. Photo quality: WOW. All Sony seems to remain the same but the RAW photos (when you nail your manual settings) are incredible and unmatched. Also, keep in mind, I’m shooting in RAW format and not JPEG. This camera delivers CRISPY, sharp images. I can’t get over it. 2. Packaging: 10/10. Sony saved me with their packaging because the FedEx driver decided to throw my package on the porch and it was okay! 3. Functionality: This is by far not a beginner camera but when you learn Sony, it is not only doable but becomes muscle memory. I definitely recommend doing your research on Sony before switching if you’re thinking of swapping to this brand. I love the new and improved MP on this. You can definitely tell the difference. 4. Features: dual card option (w/ ability to write to two memory cards at once), built in high ISO noise reduction (have to turn it on), speed is on point, fully tilt and flip screen and amazing low light capability. Even with a Sony GM 24-70mm (F2.4). The grip seems to be a little bigger than the a7iii but nothing to worry about. Sleek body. Beautiful set up. Completely different menu than what I’m used to. 5. Value: I wish I would’ve purchased this camera sooner. Completely worth the money and the time it takes to learn a camera like this.
E**A
Maquina e muito bom! e de qualidade!!
Q**N
A disappointed Canon user I have now moved into the Sony Camp to take advantages of third party Lens, which were blocked by Canon. The Good thing with the Sony is, I can attach all my Canon EF & EF-S Glass to the Sony with "Viltrox Mount Adaptor" to Sony e mount. Most of the Canon Lenses worked just fine. The 50 f1.2 EF Lens, that one had to be manually focused in stills and in Video mode, exposure was fine.
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