---
product_id: 4686390
title: "Design Thinking: Integrating Innovation, Customer Experience, and Brand Value"
brand: "thomas lockwood"
price: "₱4009"
currency: PHP
in_stock: true
reviews_count: 8
url: https://www.desertcart.ph/products/4686390-design-thinking-integrating-innovation-customer-experience-and-brand-value
store_origin: PH
region: Philippines
---

# Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

**Brand:** thomas lockwood
**Price:** ₱4009
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Design Thinking: Integrating Innovation, Customer Experience, and Brand Value by thomas lockwood
- **How much does it cost?** ₱4009 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/4686390-design-thinking-integrating-innovation-customer-experience-and-brand-value)

## Best For

- thomas lockwood enthusiasts

## Why This Product

- Trusted thomas lockwood brand quality
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## Description

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

## Images

![Design Thinking: Integrating Innovation, Customer Experience, and Brand Value - Image 1](https://m.media-amazon.com/images/I/71wafs7Y6tL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ and leverage them in our attempts to make the world a better place. Because we're working with a living landscape
*by P***L on November 6, 2015*

I have read a few of the mainstream books on design thinking. Without exception I've found them to portray a shallow rearrangement of common sense and common techniques as a revolution of sorts. This is the first book I've found that invites the reader to transform their basic concept of imagining, developing and launching a new product. It's ironic that the author states in the forward that when he was asked to create a book on design thinking, his first question was "Hasn't that already been done?" Thomas Lockwood has succeeded in doing for innovative thinkers what the authors of all the other books failed at: He provides a cogent thought-scape that allows products to exceed the baseless fairy tale beginnings in the imaginations of innovators, and to disrupt and transform their target markets, even blossoming in markets not yet imagined when the spark of their existence came to life in the minds of their creators.The book provides a living landscape for innovators. It's up to us to understand and respect the tenets set forth on the book, and leverage them in our attempts to make the world a better place. Because we're working with a living landscape, we should also dedicate ourselves to nurturing and enhancing the concepts presented, and to mentoring others in their use.

### ⭐⭐⭐⭐ I liked the book but the fact it is a collection ...
*by C***R on November 16, 2017*

I liked the book but the fact it is a collection of articles by several authors is good and bad. It is good because allows the reader to get in touch with different points of view. And it is bad because articles vary in quality and relevance. all in all, i recommend it to all who want to better understand how design evolved and gained relevance in the business world.

### ⭐⭐⭐⭐⭐ Getting Design Thinking - a Requiste Critical Process
*by C***E on April 2, 2010*

If you are creating products and services without a design process that produces innovative solutions; if you operate in a world of products and services where best in class is a must; if you are looking for real world methods for delivering break through content; if you want to hear from design professionals wired with design thinking; if you have heard colleagues and clients refer to "design thinking" and want to learn about it with the hopes of implementing it into your business then this book is invaluable. After reading many other books that touch on the design thinking concept; here is a book that provides a wealth of in depth information that examines design thinking from a number of perspectives. In my company we need to be both attune to our client's approach to design and integrating ourselves into their process while maintaining our own design disciplines internally. This book provides insights to these sorts of design challenges as well as more traditional ones such as building a design thinking process and the culture of design in a company. Great information and interesting to read as well. Very much enjoyed it.

## Frequently Bought Together

- Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
- Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)

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*Product available on Desertcart Philippines*
*Store origin: PH*
*Last updated: 2026-01-31*