Defining Paste

I previously used the blue American Crew product which is stiffer, but due to thinning hair I felt that product was too harsh on my hair and was pulling out what precious little hair I have! Switching over to this product, it's that little bit softer and easier to apply which is much better for my hair. A smallish pea sized dollop rubbed between your dry hands (and your hands must be dry) and then rub through your nearly dry hair after a shower, and style as you please. I find that even with wear throughout the day, come the end of the day, the shape is still holding and I'm able to reshape my hair to a degree. This completely washes out in the shower, so there's no product build up or need for potent cleansing shampoos. For reference, my hair is now fairly fine and sadly thinning, short length.

This brand always delivers a great product,no matter what your requirements are.This paste gives a good medium hold with low shine to enable that casually tousled style.It lasts all day and washes out easily. Recommended.

I am not sold on this product, it seems to be effective on some people I know that use it, but I have thin longish hair and require a really firm hold. After going through the instructions and doing exactly what was expected with the product, it seemed to hold my hair really well, but after a few hours I found the hold was no longer stable and adding more of the product made my hair look a little greasy. As for the product smells really nice. It's also really easy to use in small amounts which means it would last a fairly long time. As this wasn’t for me I will only give it 4 stars, but for other people I feel it would be a great product. If you have found this review in any way useful, I would be grateful if you could let me know by clicking the "helpful" button below :)

This American Crew paste delivers exactly what it promises — a medium hold that keeps hair in place without stiffness or flaking. It’s easy to apply, styles effortlessly, and gives a healthy, natural-looking finish with just the right amount of shine. Works beautifully on freshly cut styles, and it’s ideal for maintaining shape throughout the day. My son uses it daily and finds it especially helpful for adding texture post–hair transplant without pulling or buildup. A little goes a long way, making it great value too.

Good quality but weird smell a bit like Germaine.

Good stuff

I've used the product for a number of years and have found it to provide great hold without any of the stickiness. Use a pea sized amount - or a bit more if you have longer hair - and work it through from root to tip to give yourself the sort of finish you like. The hold is not as hard as the "Fibre" product but is instead a medium hold. I usually wash it out on an evening and it does wash out very easily. The scent of the product is very pleasant and it does not leave any stains on your hands. The price online is a lot cheaper than from my regular salon.

For the perfect wet look ! Great hold