---
product_id: 479407284
title: "The Brand Book: An insider’s guide to brand building for businesses and organizations"
price: "₱3822"
currency: PHP
in_stock: true
reviews_count: 5
url: https://www.desertcart.ph/products/479407284-the-brand-book-an-insider-s-guide-to-brand-building
store_origin: PH
region: Philippines
---

# The Brand Book: An insider’s guide to brand building for businesses and organizations

**Price:** ₱3822
**Availability:** ✅ In Stock

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- **What is this?** The Brand Book: An insider’s guide to brand building for businesses and organizations
- **How much does it cost?** ₱3822 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/479407284-the-brand-book-an-insider-s-guide-to-brand-building)

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## Description

Buy The Brand Book: An insider’s guide to brand building for businesses and organizations by Fielding, Daryl online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: If you really want to know good brand case study also about strategy this is the book that you want
Review: The market is deluged with books on branding, but very few demonstrate, step by careful step, how to build a brand. How do you grow a kernel of an (business) idea into something with which thousands upon thousands of consumers will identify and form a relationship? No, actually, how do you even come up with a good idea in the first place? That is not easy to answer, and Daryl Fielding shows you how to do exactly that. She starts with a whirlwind tour of contemporary branding frameworks, and gets right to the point. They're all great; except, they miss a crucial element. Cultural relevance. And this is where the book truly stands apart and shines. She provides a beguilingly simple framework called Brand Levers, made of customer insight, cultural relevance, differentiation and right to win. They're brought together by the brand theme. Don't be daunted: they're quite easy to understand. I won't dwell on explaining them. She then transposes two brands, Dove and Vodafone, and shows the brand story would fit into the four areas. I recommend that you deconstruct your favourite brands along these lines and see how they work. Once you see it, you can never not see it. Something just satisfyingly clicks. Just for kicks, I did Harley Davidson and it suddenly made sense to me why they got into such hot water for being perceived as "going woke". There's much, much more to the book. She writes expertly on client research and provides several useful templated tables to work with towards the end of the book. She cuts through the corporate hogwash around "unique selling points" and gives hardboiled advice. But the section on brand levers (I think chapter 4) alone is worth the price of the book. I put the Brand Book right next to my copy of Eugene Schwartz's "Breakthrough Advertising" - the book the made me finally understand copywriting and pays for my livelihood. Buy it without second thoughts. I do have one huge gripe though! The book deserves to be put within hard covers. Especially the illustrations. They need to be printed on thick, glossy paper. The great quality of the content is only undermined slightly by the softback presentation. Maybe for the next edition!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #83,433 in Books ( See Top 100 in Books ) #132 in Advertising #470 in Marketing #3,417 in Business Management & Leadership |
| Customer reviews | 4.6 4.6 out of 5 stars (33) |
| Dimensions  | 14.61 x 2.92 x 19.94 cm |
| Edition  | Standard Edition |
| ISBN-10  | 1529420172 |
| ISBN-13  | 978-1529420173 |
| Item weight  | 480 g |
| Language  | English |
| Print length  | 232 pages |
| Publication date  | 6 October 2022 |
| Publisher  | Quercus Publishing |

## Images

![The Brand Book: An insider’s guide to brand building for businesses and organizations - Image 1](https://m.media-amazon.com/images/I/61WDRAZZ7RL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by K***E on 15 June 2025*

If you really want to know good brand case study also about strategy this is the book that you want

### ⭐⭐⭐⭐⭐ Review
*by V***R on 21 October 2024*

The market is deluged with books on branding, but very few demonstrate, step by careful step, how to build a brand. How do you grow a kernel of an (business) idea into something with which thousands upon thousands of consumers will identify and form a relationship? No, actually, how do you even come up with a good idea in the first place? That is not easy to answer, and Daryl Fielding shows you how to do exactly that. She starts with a whirlwind tour of contemporary branding frameworks, and gets right to the point. They're all great; except, they miss a crucial element. Cultural relevance. And this is where the book truly stands apart and shines. She provides a beguilingly simple framework called Brand Levers, made of customer insight, cultural relevance, differentiation and right to win. They're brought together by the brand theme. Don't be daunted: they're quite easy to understand. I won't dwell on explaining them. She then transposes two brands, Dove and Vodafone, and shows the brand story would fit into the four areas. I recommend that you deconstruct your favourite brands along these lines and see how they work. Once you see it, you can never not see it. Something just satisfyingly clicks. Just for kicks, I did Harley Davidson and it suddenly made sense to me why they got into such hot water for being perceived as "going woke". There's much, much more to the book. She writes expertly on client research and provides several useful templated tables to work with towards the end of the book. She cuts through the corporate hogwash around "unique selling points" and gives hardboiled advice. But the section on brand levers (I think chapter 4) alone is worth the price of the book. I put the Brand Book right next to my copy of Eugene Schwartz's "Breakthrough Advertising" - the book the made me finally understand copywriting and pays for my livelihood. Buy it without second thoughts. I do have one huge gripe though! The book deserves to be put within hard covers. Especially the illustrations. They need to be printed on thick, glossy paper. The great quality of the content is only undermined slightly by the softback presentation. Maybe for the next edition!

### ⭐⭐⭐⭐⭐ Review
*by T***N on 11 December 2022*

Easy to understand.

## Frequently Bought Together

- The Brand Book: An insider’s guide to brand building for businesses and organizations
- Creative Strategy and the Business of Design
- Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

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*Product available on Desertcart Philippines*
*Store origin: PH*
*Last updated: 2026-03-10*