





✨ Unlock your glow-up game with every prime!
The e.l.f. Illuminating Face Primer is a lightweight, silky cream designed to create a radiant, subtly shimmering glow while filling in fine lines and refining skin texture. Suitable for all skin types, it grips makeup for long-lasting wear and is crafted with 100% vegan, cruelty-free, and toxin-free ingredients, making it a clean beauty essential for a flawless complexion.




















| ASIN | B00ACOHI7W |
| Benefits | Radiant Skin |
| Best Sellers Rank | 3,311 in Beauty ( See Top 100 in Beauty ) 14 in Face Primers |
| Brand | e.l.f. |
| Brand Name | e.l.f. |
| Container Type | Bottle |
| Country as Labeled | China |
| Country/region of origin | China |
| Coverage | full |
| Customer Reviews | 4.1 out of 5 stars 1,944 Reviews |
| Finish Type | Radiant |
| Global Trade Identification Number | 00609332834040 |
| Item Dimensions | 8.6 x 8.6 x 32.7 centimetres |
| Item Form | Cream |
| Item Volume | 0.47 Fluid Ounces |
| Item Weight | 13.6 Grams |
| Item form | Cream |
| Manufacturer | e.l.f. Beauty |
| Manufacturer Part Number | 83404 |
| Material Features | [Easy to Apply] |
| Material Type Free | Cruelty free |
| Model Number | 787734662352 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Bottle |
| Product benefits | Radiant Skin |
| Skin Tone | All |
| Skin Type | All |
| Skin type | All |
| Specialty | Moisturizer, Skin Softening |
| UPC | 787734662352 793379149721 609332834040 783327131632 |
| Unit Count | 14.0 millilitre |
S**S
Quick absorbing and lightweight
I have been impressed with this primer as a dark skinned woman I have found this to be silky on application to the skin but then absorbs quite quickly without leaving any residue. As the day progresses it transforms to your complexion leaving a stunning glow! Not too much illumination - just right for that for that little extra something. I have been using this now for 14 days and have had several compliments about my perfect makeup and overall skin texture. I would definitely recommend to purchase.
A**R
Silky smooth
Silky smooth very easy to apply, not totally sold on the glitzy finish if worn alone but used under foundation it creates a nice finish.
J**R
Oooooo
First time using primer so I have nothing to compare it too. With the first touch of it the (yellow) texture was a pure silk feeling. I put small amount on my face and my face turned red I was oh my dayz!!! Then it disappeared. Had a look at my face couldn't see that I wearing it. So used my foundation. Went about my business. A couple of hours later looked in the mirror and was like wow, my whole complexion on my face was smooth and perfect. The foundation seemed more blended than usual, i didnt look blemished. But I had no glow. Maybe i need to put more on to get a glow look. I guess that what a primer is ment to do, just to make your face looked balanced. Was impressed. I did buy it mainly as I wanted a glow look about me. But over all. I would recommend. My skin complexion is fair with a blemished tone on the chin and lower cheeks.
B**U
Good product
Good product, but not too effective
A**R
Great easy application
Great cream. Easy and smooth application not too heavy. Leaves skin feeling smooth and glowing. Best I have used ever.
C**E
Very silky.
Very silky. Works well.
A**R
Awful
Do not understand how this has so many good reviews, The worst primer I have ever tried, I'm gutted as this sounded perfect, I can't believe how bad it is! It's yellow, glittery and doesn't spread at all.
M**.
feels lovely on face with a subtle sheen
This primer goes on beautifully and leaves a subtle gold sheen which looks better than it sounds.It brightens up the skin and foundations goes on smoothly over the top. I've tried various primers and for me this is one of the best I've used. Will buy again when it's all gone. Comes in a pump bottle and so far it's come out fine every time and have been using it for a couple of months.
K**.
Best primer I've found!
I love this primer! The first time I wore it, one of my friends told me I looked great and had a wonderful glow! It's not greasy, and it goes on smoothly. It leaves a perfect canvas for my foundation. I'm 66 and this stuff does something magical to my skin!
M**N
Prebase
Lleva bastante brillo , yo lo estoy usando como iluminador
O**A
Recomendable
Me encanta, deja un brillo lindo en la piel y su textura no es totalmente liquida, permite su distribución en el rostro muy bien
L**G
Beim passenden Hautton perfekt
Der Primer hat Glitzerpartikel. Fand ich erstmal abschreckend. Sieht aber unter Makeup perfekt aus. Hält ewig, macht keine Probleme bei Akne anfälliger Haut. Macht einen Gesunden Teint wenn Makeup oder BB cream drüber ist. Am besten für mittlere Hauttöne (Sonnengebräunte Europäische/Asiatische Haut). Für dunkle Haut könnte es zu hell sein. Für besonders helle, kühle Haut wahrscheinlich absolut ungeeignet!
C**N
Buon prodotto
Leggero, non unge, luminoso e già solo con questo potrei non mettere il fondotinta. Mi piace molto
Trustpilot
3 weeks ago
3 weeks ago