PERFECT PAIRING - Combine with Toni & Guy 2-in-1 Shampoo for optimal results.
EASY APPLICATION - Warm the clay in your palms for effortless styling.
INSPIRED BY EXPERTS - Crafted with backstage know-how for a professional look.
SHAPE HOLD MASTERY - Achieve a contoured matte finish that lasts all day.
COMPACT TRAVEL FRIENDLY - Lightweight design at just 91g, perfect for on-the-go.
Toni & Guy Hair Clay for Men is a 75ml moulding clay designed to create shape and hold with a matte finish. Ideal for dry hair styling, this product is lightweight and easy to use, making it perfect for the modern man seeking a professional look. Born in London, it combines expert knowledge with everyday usability.
Specifications
Manufacturer
Unilever
Package dimensions
8.5 x 7.7 x 3 centimetres
Package Weight
0.09 Kilograms
Item dimensions L x W x H
6.9 x 7 x 3.4 centimetres
Brand
Toni & Guy
Format
Clay
Volume
75 Millilitres
Special features
mattifying
Target audience
Men
Item model number
1100034
Product Dimensions
6.9 x 7 x 3.4 cm; 91 g
ASIN
B009X65YOY
Have a Question? See What Others Asked
Does this work well on beards
Is it suitable for a slickback undercut with a bit of volume?
Is this for styling your hair? Will it keep a firm old even in windy conditions?
Can i apply in damp hair then hair dry ny hair to the style i want
Reviews
4.3
All from verified purchases
J**L
Good price & does what I need. :)
After buying Label M matt paste afew times, I realised it was quite pricey, so I decided to try this, Toni & Guys own. I really liked it and since buying my first pot, ive since bought 2 more pots. :)My hairstyle is a 'skin fade long top'. I simply put this in my hair and comb my hair all the way back. This matt paste has a nice but neutral smell and it keeps my hair in place when combed back. If you use a little bit you will have a matt finish, although if you need to use abit more, it can seem abit greasy, but that still looks stylish to me personally, so it doesnt bother me.You can run your fingers or comb through your hair very easily to adjust parts of your hair, this isnt sticky or too thick which is really good, its consistancey is just right. You can apply this to dry or damp hair, however I wouldnt suggest using this on wet hair.Just place a finger sized amount in your palm and rub together in your hands and fingers, and apply. Use more if needed.The product also washes out well with a little shampoo. You can even keep it in your hair for 2 or 3 days and just top it up everyday. Its not healthy to wash your hair with shampoo every single day anyway. You need natural oils in your hair.Overall I rate this product and recommend it.
J**I
Perfect for me
It's nearly 10 years since I found a product that works for me. I have thick short hair that doesn't stay in place which is very annoying! With only a tiny amount of this product my hair stays in place and looks great! It has a great feel all day long. It washes out easily as well. I hope very much they don't stop manufacturing this product or alter it. I will use it until I go bald.P.s. Reasonable price too!
M**M
Ok
Bought for my 13y old who’s obsessed with his hair. Says it does the job not the best but not the worst either. Smells nice but doesn’t hold his style all day.
T**T
I’ve used their other products - great
This is a great product and I’ve tried the other styling ones. I don’t have a favourite, it’s nice to change a different one once the item runs out. This gives a matte effect and not greasy at all. I apply to dry hair. I have short sides and longer on top to the side. Keeps it styled with a natural look.
A**R
Okay
Not very strong but that is possibly the intended effect.
D**.
Great product, don’t leave home without it
Like the clay, easy to apply, doesnt look shiny, does not leave you with sticky hands when you touch you hair during the day. and most importantly prevents my jumpy hair from going wild
S**T
Good product, long lasting
Gives a nice texture, works well with thin-medium hair, though I have to use hairspray to keep in place despite having relatively short hair.
I**M
I'm not onvinced this is genuine or a highstreet reject
I have been buying this exact brand of clay for a couple if years, fed up with the £7 or so from Boots i usually pay I tried Amazon yet it's definitely a softer clay and consequently an inferior product to any of the others I've previously bought from Boots. I think it's part of a dodgy batch that shouldn't really have made it to the highstreet. it still works but is not as good as it should be and I couldn't be bothered to return it but I'll not purchase this from Amazon again.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Meera L.
Smooth transaction and product arrived in perfect condition.
3 weeks ago
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
Rub the paste like gel between the palms and into dry or damp hair, from hairline to hair tip. Shape & model the hair as desired.
Safety Warning
Caution: use only as directed. Avoid contact with eyes. If eye contact occurs wash out immediately with warm water. If irritation occurs discontinue use. As we are always looking to improve our products, our formulations change from time to time, so please always check the product packaging before useavoid contact with eyes. In case of contact with eyes, rinse thoroughly with water.
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I really liked it and since buying my first pot, ive since bought 2 more pots. :)My hairstyle is a 'skin fade long top'. I simply put this in my hair and comb my hair all the way back. This matt paste has a nice but neutral smell and it keeps my hair in place when combed back. If you use a little bit you will have a matt finish, although if you need to use abit more, it can seem abit greasy, but that still looks stylish to me personally, so it doesnt bother me.You can run your fingers or comb through your hair very easily to adjust parts of your hair, this isnt sticky or too thick which is really good, its consistancey is just right. You can apply this to dry or damp hair, however I wouldnt suggest using this on wet hair.Just place a finger sized amount in your palm and rub together in your hands and fingers, and apply. Use more if needed.The product also washes out well with a little shampoo. You can even keep it in your hair for 2 or 3 days and just top it up everyday. Its not healthy to wash your hair with shampoo every single day anyway. You need natural oils in your hair.Overall I rate this product and recommend it."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***I"},"datePublished":"12 September 2016","name":"Perfect for me","reviewBody":"It's nearly 10 years since I found a product that works for me. I have thick short hair that doesn't stay in place which is very annoying! With only a tiny amount of this product my hair stays in place and looks great! It has a great feel all day long. It washes out easily as well. I hope very much they don't stop manufacturing this product or alter it. I will use it until I go bald.P.s. Reasonable price too!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"M***M"},"datePublished":"6 January 2019","name":"Ok","reviewBody":"Bought for my 13y old who’s obsessed with his hair. Says it does the job not the best but not the worst either. Smells nice but doesn’t hold his style all day."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"T***T"},"datePublished":"5 July 2020","name":"I’ve used their other products - great","reviewBody":"This is a great product and I’ve tried the other styling ones. I don’t have a favourite, it’s nice to change a different one once the item runs out. This gives a matte effect and not greasy at all. I apply to dry hair. I have short sides and longer on top to the side. Keeps it styled with a natural look."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"4 December 2017","name":"Okay","reviewBody":"Not very strong but that is possibly the intended effect."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"D***."},"datePublished":"1 July 2018","name":"Great product, don’t leave home without it","reviewBody":"Like the clay, easy to apply, doesnt look shiny, does not leave you with sticky hands when you touch you hair during the day. and most importantly prevents my jumpy hair from going wild"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***T"},"datePublished":"11 November 2016","name":"Good product, long lasting","reviewBody":"Gives a nice texture, works well with thin-medium hair, though I have to use hairspray to keep in place despite having relatively short hair."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"2.0"},"author":{"@type":"Person","name":"I***M"},"datePublished":"20 December 2018","name":"I'm not onvinced this is genuine or a highstreet reject","reviewBody":"I have been buying this exact brand of clay for a couple if years, fed up with the £7 or so from Boots i usually pay I tried Amazon yet it's definitely a softer clay and consequently an inferior product to any of the others I've previously bought from Boots. I think it's part of a dodgy batch that shouldn't really have made it to the highstreet. it still works but is not as good as it should be and I couldn't be bothered to return it but I'll not purchase this from Amazon again."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.25,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Does this work well on beards","acceptedAnswer":{"@type":"Answer","text":"I've not used it on a beard, but having used it on my hair I'm not sure it would be the best product."}},{"@type":"Question","name":"Is it suitable for a slickback undercut with a bit of volume?","acceptedAnswer":{"@type":"Answer","text":"So long as your slick back is really super slick and the volume level is not too high."}},{"@type":"Question","name":"Is this for styling your hair? Will it keep a firm old even in windy conditions?","acceptedAnswer":{"@type":"Answer","text":"Yes it does hold hair. It makes me look sexy and swish in all manner of weathers x"}},{"@type":"Question","name":"Can i apply in damp hair then hair dry ny hair to the style i want","acceptedAnswer":{"@type":"Answer","text":"Yes"}}]}]}
