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💼 Elevate your root game—because flawless hair waits for no one!
COLOR WOW Root Cover Up in Dark Brown is an award-winning, demi-permanent powder that instantly conceals greys and fills in sparse roots with reflective mineral pigments. Its water- and sweat-resistant formula stays flawless until shampooed out, adding natural volume without wax or dyes. Safe for all hair types, it also doubles as a brow filler, delivering professional-grade, multi-dimensional coverage for a fuller, natural finish.








| ASIN | B00M3DSVOO |
| Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. |
| Best Sellers Rank | 4,086 in Beauty ( See Top 100 in Beauty ) 9 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Dark Brown |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 4.0 out of 5 stars 4,546 Reviews |
| Full Cure Time | 1 Minutes |
| Global Trade Identification Number | 05060150185441 |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Powder |
| Item Weight | 5 g |
| Item form | Powder |
| Manufacturer | COLOR WOW |
| Manufacturer Part Number | CW544 |
| Material Features | Natural |
| Material Type Free | Peroxide Free |
| Model Number | CW544 |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more |
| Recommended Uses For Product | salon |
| Unit Count | 2.1 gram |
M**Y
Great product
This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
A**H
Does what it says
Excellent product at a good price
M**W
Still okay, but not as good as it used to be.
I bought one of these 3 years ago and it was fantastic. It spread really easily and consequently has lasted me about 3 years! But now it was time for a new one so I bought the product again, same dark brown colour. This time, I noticed that the powder is not as powdery as it used to be so it does not spread as easily. It ends up being quite a lot more work to get the same coverage. Also, you have to use a lot more of the product so I can already see that it will not last as long as the last one. All in all, it is not as effective but probably still one of the better options for temporary coverage on the market, so for now I will continue using it. However, i do wonder whether a matt brown powder eyeshadow might do the same job for a lot cheaper than this Wow root cover up. I think I will try this out!
A**R
Frankeinstein product
this highly anticipated product really didn't do the trick at all. Not only did my hair look like burned ashes but also left stains and dust everywhere and i looked like the character out of Frankenstein. Only used it once and never again but unfortunately the window for return closed as i didnt use it right away. I should have gone an coloured my hair rathar than try this in an emergency for a black tie event.
J**C
Looks great snd covers grey hair well
Used to use the spray on root cover, this is much better. Can apply it easily to the root growth areas, it blends in without being too powdery on the hair and doesn’t feel dry. I also used it on my eyebrows. Great one between hair appointments.
M**K
Blends grey
Covers slight grey, doesn’t fully cover but does blend them.
N**T
Great grey cover up
Works really well to cover up greys. Lasts until next wash and doesn’t have a sticky or heavy feeling like sprays do. Would recommend!
Y**.
Recommend it
It’s OK for when you’re between root colouring appointments, but be careful as it can transfer onto your clothes when changing. Overall, though, it worked better than the sprays and mascara-type products I’d tried before. I use it to cover my greys, and while it’s decent, it’s not 100% effective. However, if you don’t have greys to cover, it should be a great option for touching up dark roots between highlights.
M**E
Ravie de mon achat
Très utile, solution bien pratique pour attendre les prochains rdv chez le coiffeur. Couleur conforme et adaptée. Ça a remplacé le spray que j'utilisais avant. La poudre est plus agréable pour ne pas avoir d'effet de matière sur les cheveux, et fonctionne très bien dès les petites pousses de cheveux blancs.
A**A
Poudre colorante pour cheveux blancs
Très bon produit, c'est la troisième fois que j'en achète. Poudre très compacte, même si la quantité paraît minime, ça dure très longtemps. Très facile à appliquer, je l'utilise presque tous les jours. Ne fait aucune tache indélébile et camoufle bien les cheveux blancs. Pour les personnes atteintes de calvicie ou d’alopécie, vous pouvez colorer la peau des zones dégarnies pour un trompe-l’oeil parfait.
S**Z
سئ
المنتج فكرته جيده بودر وفرشاة لاكن الجودة سيئة لا يستحق هذا الثمن وغير ثابت
S**R
انصح فيه
يابنات يجنن مرررررررررره ونفس لون شعري و مبين طبيعيي
C**N
Buon prodotto
Copre abbastanza bene la ricrescita anche sui miei capelli castano molto scuro e l'effetto è davvero naturale. Se ci si tocca i capelli, le mani restano comunque sporche (nel mio caso marroncine, avendo preso il castano scuro), come quando si tocca della roba molto molto impolverata, ma molto meno di altri prodotti per coprire la ricrescita che ho provato in passato, tipo spray (pessimi). Non volendo sporcare il cuscino, ho strofinato un po' con una spugnetta appena umida. La copertura è rimasta (sono passati due giorni) e adesso non lascia più tracce di colore quando tocco i capelli. Non li ho ancora lavati, quindi non so se il colore verrà via bene o no. Nel complesso sono soddisfatta.
Trustpilot
3 weeks ago
1 day ago