---
product_id: 49371966
title: "The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything Paperback – 4 Nov. 2016"
brand: "robert scobleshel israel"
price: "₱3138"
currency: PHP
in_stock: true
reviews_count: 13
url: https://www.desertcart.ph/products/49371966-the-fourth-transformation-how-augmented-reality-and-artificial-intelligence-will
store_origin: PH
region: Philippines
---

# The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything Paperback – 4 Nov. 2016

**Brand:** robert scobleshel israel
**Price:** ₱3138
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything Paperback – 4 Nov. 2016 by robert scobleshel israel
- **How much does it cost?** ₱3138 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/49371966-the-fourth-transformation-how-augmented-reality-and-artificial-intelligence-will)

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- robert scobleshel israel enthusiasts

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## Description

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A Vision of the Near Tomorrow
  

*by N***N on Reviewed in the United Kingdom on 30 December 2016*

One of the things I like most about The Fourth Transformation, which I just finished reading on my Kindle, is the way in which it will help you to join up the dots and begin to understand the fundamental, disruptive and accelerating changes we already see around us brought by advances in technology – notably, virtual reality (VR), augmented reality (AR) and artificial intelligence (AI) – and massive shifts in people’s behaviours.You’ll encounter plenty of new terms, phrases and expressions in this book – starting with mixed reality (MR) and spatial computing – that you will increasingly see online and in the workplace. There’s a useful glossary at the end of the book that explains myriad terms like those.If you’re keen to explore what’s next, this book is a good place to start.It’s also a book in which readers who either have little interest in the subject matter, and who find other books addressing  the subject matter – and there are plenty – hard work or lack a rich story-telling element to hook you in, will find a worthwhile experience that assesses a tech-enriched landscape over the coming decade in layman’s terms.While The Fourth Transformation is a slim volume – just 208 pages in the paperback edition – it packs more than enough thought-provoking insights from the many use cases of real-world organizations already on their transformation journeys in a compelling narrative that’s conversational and authentic.In sum, The Fourth Transformation offers you a great story that will help you see more clearly the profound changes confronting us in our workplaces and in our homes. You may not agree with all you read here and prefer to make up your own mind.After reading The Fourth Transformation, at least you can make an informed decision.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    I received a review copy from the authors and this ...
  

*by C***R on Reviewed in the United Kingdom on 13 February 2017*

I received a review copy from the authors and this review is my honest opinion.The Fourth Transformation is a fascinating insight into what is actually happening today. This is not science fiction. Whether you get VR or not, the reality is that these technologies have already been around for a while and are now starting to mature. In this book Scoble and Israel describe various scenarios where VR and AR are making a difference to the lives of real every day people. As another reviewer pointed out, would you have believed the hype about smartphones before you owned one?If you work in marketing or are a manager or just generally someone with strategic vision you need to read this book. For everyone else, reading this book might possible scare you! How we interact with the world is going to change very quickly. I for one cannot wait.

### ⭐⭐⭐ 3.0 out of 5 stars







  
  
    Three Stars
  

*by T***C on Reviewed in the United Kingdom on 26 September 2017*

Chatty!

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*Product available on Desertcart Philippines*
*Store origin: PH*
*Last updated: 2026-05-22*