Is this product contain optical brighteners?

No, Woolite products don't have optical brighteners in them.

Is this product really as good as advertised?

Yes, it's really great for cleaning well while protecting fabric, elastic, etc. and keeping them from stretching out. Clothes come out very soft with a pleasant, very mild scent. My clothes last a lot longer when I wash them with Woolite. To me that's money saved, even if Woolite is a lot more expensive than what you'd pay for the "rougher" laundry liquids.

I have never used it on silk, but I use it on almost everything else. If you can wash it in cold water, I would assume you could use it on silk on the gentle cycle. Hope this helps.

What makes this “he” ok while original woolite is not? If I watered down my original woolite would it be safe for my “he” machine?

Because HE (High Efficiency) machines require a low-sudsing detergent, it is recommended that a HE detergent, is used in these machines. Excess foam can prevent proper tumbling action and therefore reduce cleaning. Also, the tumble action of front-loading, high efficiency washers creates more suds than the agitator actions of traditional washers. Woolite® brand detergents are safe for use in High Efficiency (HE) washing machines when they bear an HE symbol on the product label. We do not recommend using a diluted regular detergent in a HE machine. Before laundering any garment, in addition to following the instructions on our product's label, we recommend that you carefully read and follow the manufacturers' instructions on the care label sewn inside the garment and always follow the directions for use in the owner's manual for the washing machine.

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🧼 Protect your style, wash after wash!

COLD WATER CLEANING POWER - Delivers a deep clean and fresh scent even in cold water, saving energy without sacrificing results.
HIGH EFFICIENCY COMPATIBLE - Works seamlessly in both HE and regular washing machines for maximum convenience.
VERSATILE LAUNDRY SOLUTION - Ideal for yoga pants, blouses, jeans, and all your machine-washable wardrobe essentials.
LONG LASTING FABRIC DEFENSE - Keeps your clothes looking new by preventing fading, pilling, and stretching for up to 20 washes.
GENTLE YET EFFECTIVE FORMULA - Free from optical brighteners, phosphates, bleach, and dyes—perfect for delicate fabrics and everyday favorites.

Woolite Damage Defense Liquid Laundry Detergent offers 33 loads of gentle yet powerful cleaning that protects your clothes from fading, pilling, and stretching for up to 20 washes. Its advanced formula works effectively in cold water and is free from harsh chemicals, making it perfect for maintaining the look and feel of your favorite garments across all fabric types.

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