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🎂 Elevate your bake game with color that commands attention!
Sugarflair White Extra Food Colouring Paste is a super-concentrated, glycerin-based food dye designed for professional-quality cake decorating. This 42g jar delivers intense, vibrant white color that blends seamlessly into fondant, buttercream, and cake batter without altering texture or taste. Vegan, kosher, gluten-free, and allergen-friendly, it’s bake-stable and easy to use straight from the jar or thinned for edible painting. Ideal for millennial bakers seeking bold, clean, and reliable color for every special occasion.































| ASIN | B00HAUVUAM |
| Allergen Information | Contains: Barley Free, Crustacean Free, Gluten Free, Kamut Free, Nut Free |
| Allergen information | Contains: Barley Free, Crustacean Free, Gluten Free, Kamut Free, Nut Free |
| Best Sellers Rank | 619 in Grocery ( See Top 100 in Grocery ) 4 in Food Colouring 93 in Cake Decorations |
| Brand | Sugarflair Colours |
| Brand Name | Sugarflair Colours |
| Colour | White |
| Country of Origin | United Kingdom |
| Customer Reviews | 4.6 out of 5 stars 7,447 Reviews |
| Diet Type | Gluten Free, Vegan, Vegetarian |
| Flavour | White |
| Formulation Base | Glycerin-Based |
| Item Form | Paste |
| Item Type Name | White Extra Food Colouring Paste |
| Item Weight | 42 Grams |
| Item form | Paste |
| Item weight | 42 Grams |
| Manufacturer | Sugarflair Colours |
| Manufacturer Contact Information | Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. |
| Model Number | J401 |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Part Number | J401 |
| Region of Origin | Great Britain |
| Size | 42 g (Pack of 1) |
| Speciality | Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. Speciality Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. See more |
| Specialty | Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. |
| UPC | 610370673812 |
| Unit Count | 42.0 gram |
A**I
Doesn’t affect the taste!
This is a great product. Made my red velvet cupcakes look divine and didn’t affect the taste. Only needed 2 tspn for 24 cupcakes and it worked its magic, the red is so vibrant
C**.
fantastic colour
wow. absolutely insane colour. didn't stain my plastic mixing bowl or the mouths of the people eating the cake i made with this. there was no wacky aftertaste either which was nice. remember you don't need a lot!! just a little gets the job done when it's as concentrated as this colour is!
J**D
Great food colouring, stays red when baked!
Great food colouring, gives great colour to velvet cake. Some other high street brands loose colour when baked. Worth the money.
S**A
Vibrant colour but may stain
Plus: very good red dye, nice strong vibrant colour. Not needing to use much. Negatives: use carefully while using, will stay on fingers for some time but will eventually go away with a few washes. They baked goods may also leave a red stain (as it did on my friend’s lips and he complained he looked liked he was wearing lipstick. Though I think the colour suited him but 😂)
E**S
Excellent
Excellent, no taste in buttercream and lovely vibrant colour
A**R
Pricey but Perfect Red Velvet 👌
I have used this for the first time today on a recommendation from a cake blogger (J'sP) and this has given the most gorgeous colour for my first ever red velvet cake. Looks absolutely delicious 😋 2 teaspoons was plenty for a 4 sponge cake so although the product is pricey, it will last a long time
A**E
A nice bold red
Great icing colouring. I managed to achieve a nice, bold red using this. Any colouring which went on the kitchen side was easy to remove also. I used the microwave method to achieve the best results.
S**T
Best Food Dye
This is perfect for my red velvet cookies it gives the best colour
D**Z
Parfait
Super colorant un rouge superbe avec un peu de matière seulement
I**E
Me gusta mucho, volveré a comprar!!
El negro es un color difícil de conseguir, pero si en la crema de mantequilla le agregamos queso crema conseguiremos que el negro sea más negro!!! Esta colorante en crema es perfecto para ello!!!
G**A
Fatal
Fatal ademas no se puede debolber fatal
T**Z
Best Dye ever
It's authentic and leaves a good red compare to other brands!
L**A
Sehr gute Schwarzfärbung
Färbt super ein
Trustpilot
5 days ago
4 days ago