L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

This purple shampoo works so well at keeping my blonde and highlights cool-toned and bright! I love that it’s sulfate-free — it doesn’t dry out my hair like other toning shampoos do. The formula feels creamy and smells amazing. I noticed a difference after just one use — my hair looked cleaner, shinier, and way less yellow. I use it twice a week and follow with a hydrating conditioner. Totally worth it for maintaining that salon-fresh blonde at home! 💜💫

I’ve been using this L’Oreal Purple Shampoo for over 4 years. Before this I used the much more expensive L’Oreal Professional line, but I switched to this one and have zero regrets. My hair is completely white and this shampoo keeps it bright white, never yellow and never turns purple (even though I only use it once a week). It cleans well, doesn’t dry my hair, and the tone is perfect. Great smell and a little goes a long way. Excellent quality and amazing value. Highly recommend for blonde, silver, or white hair!

Love this shampoo for my salt & pepper hair. Brightens the silver right up. not much scent and leaves my hair so soft and shiny. Way more conditioning than shimmer lights.

This shampoo works. I think as evident by how my hair looks which I love and am very happy with the results. But I took a star off because it's very drying. I had to use a deep conditioner on top of my daily conditioner which is very hydrating thankfully. So this shampoo works just make sure you condition well after.

Great product to use between highlight appointments-brightens color and takes away brassiness. My hairdresser couldn’t believe it had been exactly 3 months since I last saw her. My highlights still looked recent because I was using this shampoo about once every 10 days. Highly recommend

I’ve tried several purple shampoos over the years, and this one from L’Oreal EverPure is by far my favorite! It smells amazing (a huge plus), and unlike some other toning shampoos, it doesn’t dry out my hair. I have highlighted blonde hair that tends to get brassy between salon visits, and this tones it beautifully — my hair looks cooler, brighter, and fresher after just one use. I also love that it’s sulfate-free, so it’s gentle on my color-treated hair and doesn’t strip it. The consistency is rich, and a little goes a long way. I leave it on for 3-5 minutes, and it gives me noticeable results without the over-toned purple hue some other brands leave behind. If you have blonde, silver, or highlighted brown hair, this shampoo is a must-have. Great price point too. Will definitely be repurchasing!

Great price and brings out your color and removes any brassiness but stains the shower. Be careful with this product as it will stain walls in the shower. Make sure to wipe it off right away. Only use on your hair:). When using this product I do let it sit for a while and rinse then wash my hair with regular shampoo since I find my hair to feel greases after a few days but I believe it's because I do go 4-5 days between washing. With the second shampoo it's good, no grease.

I’ve been using this toning shampoo for a few weeks now, and I can already see a big difference in my hair. It really helps neutralize the yellow tones and keeps my gray/silver hair looking fresh and bright. The texture is smooth, and it lathers well without leaving my hair dry or heavy. After each wash, my hair feels soft, manageable, and has a nice healthy shine. I also like that it doesn’t have an overpowering smell, which makes it pleasant to use regularly. If you have gray, silver, or highlighted hair and want to maintain a cool, natural tone, this shampoo is definitely worth trying. I’m very happy with the results!