Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

Easy to read and understand the concept for beginners.

very good view by new tools for marketing work. it sets up a brand new view of how marketing works

Despite the mobile phone existing for what seems like an eternity (and for many younger people they know no difference), the whole world of marketing, advertising and promotional activity by mobile technologies is still evolving and is far from a mature environment. Thus, as a marketer or communicator, you will either need to keep your knowledge up-to-date or even start afresh and a book like this could be a very close companion for you!This is a revised version of a previously well-received book, being extensively updated as you would expect for a subject that is not standing still. It offers up a practical-first look at marketing and connecting with mobile-equipped consumers. For many, this is the primary way you will get their attention, so you need to have your mobile strategy at hand. Mailshots, posters and other traditional approaches can be somewhat ineffective for many demographics.By the end of this relatively slim volume you will be armed with clear, actionable knowledge about marketing to mobile users and able to help optimise your existing activities to best effect. You probably will have learned a few other things too! It can serve many audiences and knowledge levels. Case studies help provide clear examples of implemented solutions and approaches to mobile marketing.It brings you up to speed with some of the latest techniques and technologies and helps get you well-placed for the future too. Certainly, it can be an important resource within its field that is worth considering.

Sumamente útil para crear estrategias de marketing y publicidad a través de teléfonos inteligentes. Muy bien escrito. Sirve para impartir clases en las áreas de Marketing y Comunicación, gracias a la redacción clara del autor.