No7Lift & Luminate Triple Action Serum Concealer - Fair - Anti Aging Liquid Concealer Makeup for Blemishes & Dark Circles - Medium to Full Coverage Concealer for Face (8ml)

This stuff is the GOAT. And I'm annoyed I can't find it anywhere else near me. This is the only concealer I've ever used that 1) Actually covers my extremely dark under-eyes 2) Doesn't accumulate in the tiny little folds under my eyes like other brands 3) Has a slight luminosity to it that helps the dark circles even more. It generally lasts me all day and never starts to flake or dry out unless my skin is super dry like in the winter time. The rare times that happens I just throw on some lotion before I put it on and you're good to go. It goes on smooth but not oily & the applicator is fine. I find this concealer works best when blended with a sponge but I am super lazy about makeup and sometimes I just pat it on with my fingers and that works just as well. This concealer doesn't feel heavy or cakey to me, but I wouldn't say it's lightweight either - but I hate wearing heavy makeup and I don't notice it. I think this is the holy grail of under-eye concealers - PLEASE DON'T CHANGE THE FORMULATION LIKE EVERYONE ELSE DOES. The color matching seems fine, I float between two colors a darker in summer and lighter in winter. I can't speak to whether it will work well for someone with puffiness or lots of under-eye folds - but it does work for my hollow-looking dark circles.

You can count on No 7 products in general for doing what they say. This has great coverage without being paste-y.Lasts all day- will be my new go to.

I have been using this type of product for YEARS now but have never used this particular product (brand) WHAT A DIFFERENCE!I’m sold on this brand and will never purchase anything else again!

Been using No 7 serum Concealer for years. It helps to conceal. . I have not found anything that works completely. I like No 7 has they offer makeup that isn't for warm skin. Truly a makeup and concealer for cool skin tones.

I love all No 7 products and use nothing else on my face. This is the first time I've tried the concealer and must say it works beautifully.

Unfortunately I'm not getting the "lift and luminating effect", more drying and setting in lines and creases, so disappointed..

Works as well as the luxury versions

Good product