The Service Startup: Design Thinking gets Lean

Much more than useful, The Service Startup is a provocative and challenging book. The main line of the concept is so well built - and brilliantly exposed -, that you hit the last page feeling yourself bigger and ready to face a new world of options for your business. A good portion of the concepts are applicable not only in the design of new services, but everywhere, including the development of engagement strategies for the domestic audience. I missed, however, the narrative of a case that had profited from MVS - and also the limitations found on MVS. Great piece.

The first half of the book -- where Pinheiro ties Service Startup into the Lean Startup camp and draws out the parallels and where services are distinctly different by nature -- is very well done. He kind of lost me in the second half though, the parts where he explains the personal methodology he's developed and used at his companies. It just didn't flow very well.

Design thinking and Lean startup define the future of management and business and therefore it is critical to understand and apply. This book starts out doing perhaps the best job of explaining the relation of Design Thinking/Lean startup in a clear and understandable way. That makes the first 50 pages among the best I have read on the subject.

I confess that I was on the team of those who try to merge DT with lean startup, even bumping into the problem of only transpose tools. But you put things in a very clear, logical and applicable way. Contextualization in the first chapters prepares the reader from any background that comes next (even designers ...) I like it!

Would not recommend. The book is poorly constructed. Images are pixelated or blurry. Line spacing is odd so that there is little information on any given page. The tools exhibited in the book are so basic that anyone who has ever read an HBR article will know more than they convey. The business portion of the book is thin. The service this book provides and its "service avatar" are ironically poor.

i really enjoyed the comparisons and differences between other works like the lean startup, business model canvas, the service blueprint, etc. i put the first workbook to work immediately and was impressed with the depth you can (un)cover with 4 simple questions spanning past, present and future.

Put aside the illogical make and sell routine and delve into the co creation world. If an entrepreneur wants to change the logic of the market he is about to enter in a disruptive and value generating fashion, he has to use this knowledge! Wonderful reading!

This book didn't respond to my expectations, when comparing with several other books of similar subjects. I found the content very superficial. No focus and connections between texts making hard to following the author thoughts. Unfortunately, did not presented anything new or impressive regarding lean, services design and innovation. The comparison between services design and lean made in this book is not really bringing any real added value. I also did not enjoy the self-promoting style of the text.

I am partway through and enjoying the book. So far, the historical perspective has framed the criticality of a service or design-oriented approach very well. I am a little frustrated by the print quality and lack of colour. It lets a high quality book down.I will complete my review when I have finished.

Demasiada crítica a trabajos anteriores a de otros autores, poco contenido útil.Terriblemente explicada la parte práctica (1/3 del libro)Centrado en mucha teoría que aunque bien, es interesante, hay partes que se pudieron recortar y atender más la verdadera razón del libro.El material de trabajo (descargable desde la página web) tampoco se entiende mucho.

Its a good book, very direct with good use of words and examples, dont get you stuck in vicious language terms that does not matter.Its a start book, you have to keep reading a lot for more information.

Después de haber leido por varios años decenas de libros sobre las temáticas de diseño centrado en el usuario, product management, lean startup, agilismo, de multitud de "canvas"... Tras varios años de reiterados tropiezos y fracasos con decenas de MVPs fallidos y de luchar contra la incomprensión de las oxidadas estructuras de las empresas "make and sell"... Y después de haber descubierto el poder de la co-creación y el potencial de innovación que se esconde tras las magníficas técnicas que propone el movimiento Design Thinking... sencillamente descubrí la manera de unirlo todo de manera coherente y de mejorar y transformar el mundo que me rodea y el de mis clientes. encontré el verdadero significado de crear valor. Y fue precisamente gracias a este libro. Gracias Tenny por escribirlo.

Meiner Recherche nach bisher das einzige Buch an der Schnittstelle zwischen Service Design und Lean Start-up. Der erste Teil bietet einen Kurzüberblick über beide Methoden. Im zweiten Teil wirds dann praktisch - mit Anleitung zu Forschungsmethoden wie Ideation Workshops, Hero Journey, etc. die aufzeigen, wie man sein eigenes Konzept aufbaut. Die entsprechenden Arbeitsvorlagen kann man auf der Website kostenlos herunterladen. Für alle, die neue Innovationsmethoden suchen und ihren Kunden besser verstehen möchten - eine gute Investition!