How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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Description

✨ Own your glow with 4.013 Refined Brown — because your hair deserves to shine as bright as you do!

EASY SAFE APPLICATION - Step-by-step instructions with a 48-hour patch test ensure a confident, irritation-free colour transformation.
COMPLETE AT HOME COLOUR KIT - Everything you need in one box — colourant, developer, shine conditioner, elixir, and professional gloves for a mess-free, salon-inspired experience.
SALON QUALITY PERMANENT COVERAGE - Achieve flawless grey coverage with a rich, long-lasting 4.013 Refined Brown shade.
FADE DEFYING COLOUR LOCK CONDITIONER - Protect your vibrant colour for up to 8 weeks with a nourishing conditioner featuring UV filters and Vitamin E.
LUMINOUS GEL FORMULA INFUSED WITH FLOWER OILS - Experience multi-dimensional shine and natural tone intensification thanks to our translucent gel enriched with precious flower oils.

L'Oréal Paris Preference 4.013 Refined Brown is a permanent hair colour kit designed for professional-quality, fade-defying results at home. Featuring a translucent gel formula enriched with precious flower oils, it delivers intense, natural-looking colour with luminous reflects. The kit includes a developer, colourant, shine protect conditioner with UV filter and Vitamin E, and protective gloves, ensuring a complete and safe colouring experience. Expect radiant, multi-tonal brown hair with up to 8 weeks of vibrant shine.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.