Marketing Plan Handbook, The

need it for a class. book was perfect

Ok. Very nice.

as expected

Clean print! No negative comments!

i will not be able to resell this book as hidden under the stickers it says NOT FOR SALE - instructor edition. i would never have bought this book. this has happened to me before and it is false advertising and i am making a formal complaint !

Got it for school very informative with a nice flow of info.

Bought for school.

I don't normally post or read reviews on textbooks, as you don't really have a choice in the purchase. However, you do have a choice in format, so it's worth providing feedback on the format for potential purchases, and perhaps the publishers will listen as well.I purchase all my textbooks in eCopy when available, as the benefits fit my needs. The most notable of which is being able to read the material on multiple devices. It's really one of the fundamental benefits of eBooks. I routinely use my personal computer, Kindle Fire, and work computer to read textbooks. This is the first textbook that I've ever purchased that is restricted to 2 computers. I assumed that meant you couldn't run them at the same time, but actually you can't have them loaded on more than 2 computers; you have to deregister a device if you accidentally load it on the wrong one and hit your limit. That, or it recommended that I simply purchase a second copy. "Buy Once, Study Anywhere"? Not really. Yes, I can work around it and just restrict myself to 2 devices, but it's asinine to have to do so. Amazon has these Kindle programs locked down pretty tight, I'm sure they can see they're all my registered devices. I'm not passing my books on to other students, and I can't even sell off a used copy when done. I haven't purchased any other textbooks that felt a need to impose this kind of restriction. This experience has certainly been in support of good ole printed copy.In addition to the licensing problem, the digital copy looks like it was just scanned in on an old xerox. Or maybe that's what the printed copy of this book looks like? Mine is all in black and white, and the text isn't adjustable like most Kindle formats. I could have saved a lot of money just buying a cheap used version and scanning it myself.