Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Hardcover – 11 April 2023

Loved the book - honestly i struggled with what positioning was till I found this book - the 10 step process is amazing - highly recommended for startups | newly minted CEOs

[book:Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It|45166937]If you want to understand positioning, this book and the book by Ries and Trout named "Positioning the battle of your mind" are the two books recommended.In the Product Life Cycle, Positioning is one aspect which cannot be ignored. April through her experience after giving 10 steps to position your product and your company gives a simple positioning canvas. This framework is good to have in one mental model.This book is for b2b saas guys, gtm guys, prod guys, ceos , entrepreneurs etc. While in the Tech/IT industry nature of products are different from others, the universal concept of positioning remains the same. April has given quite decent small case studies with respect to IT and Non IT products in this book.While the book claims to give "The How" I feel it falls short a little, as a reader I would also want to understand the nuances both internal to the team(politics) and external(customers), team organisation that go into building a positioning statement, cascading it to the departments namely marketing, sales and customer success. A detail hand holding(a few more pages to the book) on how to go about doing this with couple of detail case studies would really be appreciated.Overall a good book to read.

Very well explained the basics of positioning. Very helpful for startups founders who are building products.

Nice book

I have been a product marketer and can relate to many of the situations and challenges that April mentions in her book.I just wish I had gotten this book earlier on in my career!

Positioning is a very important subject matter for anyone in marketing, sales or product management.If you have been in the industry for more then 5-7 years or have a business degree then this book doesn’t offer anything new or valuable.There are instances where the book shines but for that you can delve into 100s of articles on medium and elsewhere.If you are new to marketing or product then you may grab this one although I would rather go with Crossing the Chasm, The tipping point and other. The book lack depth and examples.

Good read especially for new businesses. Your product won't sell by default ,positioning gives your product the respect it deserves

Much needed for any head of marketing or founder. It's just the right length - not too long, not too short.