Toshiba 55QF5D53DB QLED 4K Smart Fire TV, TRU Picture Engine, Ultra HD, HDR10, Freeview, Disney+, Prime, Netflix, Dolby Vision & Atmos, Sound by Onkyo, Alexa, HDMI 2.1, Bluetooth, Airplay

The Toshiba 50QF5D53DB QLED 4K Smart Fire TV is a great TV for the price, offering an impressive mix of picture quality, sound, and smart features. The QLED 4K display delivers sharp detail, vibrant colours, and good brightness, while HDR10 support enhances contrast for a more immersive viewing experience. The TRU Picture Engine does a good job of upscaling content and keeping images clear and smooth, whether you’re watching live TV or streaming in Ultra HD. Sound quality is also better than expected in this price range, with clear dialogue and balanced audio that works well for everyday viewing without immediately needing a soundbar. With Fire TV built in, navigation is fast and simple, giving easy access to popular streaming apps alongside Freeview for live TV. Voice control and smart features feel responsive and modern, adding to the overall convenience. Overall, this is an excellent-value TV that delivers strong picture and sound quality with advanced features you’d usually expect from more expensive models. A solid choice if you want a feature-packed 4K QLED TV without overspending.

My old 50" plasma tv uses around 500w so is expensive to run. Due to the energy crisis I used my laptop for tv stuff and the projector in a dedicated room for occasional movies which deserve to be bigger, better and more epic, but really wanted something that was energy efficient for some tv shows that I wanted to see in the lounge larger than the laptop and with surround sound etc. Energy prices had kinda made me reticent to use the plasma, plus HDR would be nice which the plasma couldn't do. I wanted something fairly basic at around £400+, but reviews ended up with me looking at a more expensive U7 Hisense or even an LG OLED if I wanted something more like the plasma in image quality, so when Argos had this 65" tv on offer for £307 with 10% of, I figured £276 including delivery would be a good stop gap and better than the laptop for general tv etc which would be it's main use. The plasma had a large border so this 65" tv with it's thin border isn't much larger. Out of the box it's very bright and uses a lot more energy than the 85w its spec suggests for SDR. It's too bright, overly sharpened and colours are over saturated and unnatural. It gives people a kind of plastic look. As I will use the tv mostly in the evening, I found reducing the back light to around 25% uses approx 60w, and in natural colour mode and with the sharpness turned down to 5 it looks a lot more analogue and natural. Black levels are better than expected too, despite the low native contrast (helped by the reduce back light level), and I can't say that image noise due to poor compression/processing etc with streaming content has yet to be noticeable (the brighter the image, the more likely it will be visible). Putting it into local dimming mode increases energy and contrast but works quite well (blooming might be an issue but haven't used it enough to notice any yet). Will probably use that for sci fi stuff and HDR rather than normal tv content. I have to manually change between those modes so some presets on the remote would have been useful. At 500w the plasma uses a kW every two hours. With my current settings this 65" Toshiba tv uses a kW every 16 hours, which is way more than I would ever use in a day (maybe 3 or 4 hours a day at most), so although energy consumption is 5 or 6 times more than the laptop (around 11w when the battery isn't charging, and 30w when it is), it uses just a few pence for a few hours use and barely adds anything to the bill (approx 5p or 6p a day if I use it), especially compared to the plasma. Two hours on the plasma is like almost a weeks use on this 65" tv for me. Only negatives would be the FireTV interface. It seems a little slow and clunky, but I could use my Roku 4K instead if I found it too cumbersome. It took some time to set up. It did a firmware update immediately, and later one for the remote. Despite looking everywhere and even Googling, I couldn't see how to add this device to my Amazon account, so ended up using the remote to manually type in my details. One issue some people may find is the on/off and control button is on the bottom underneath the tv screen. If that's where you have a centre speaker or sound bar you won't be able to use the button (most will use the remote anyway), and you'll have to make sure there is enough gap between the two or it can accidentally operate the button after it warms up. Mine did that - it scrolled down through the menu and then switched off the tv before I worked out what was going on. Other than those minor quibbles there's not much wrong with it. I didn't have the HDMI issue some people had with the set not seeing connected devices. Maybe I connected thigs up in the right order to avoid that issue without realising. More luck than judgement. As an alternative to the laptop and as a replacement to the Plasma (which still throws a very nice picture) I couldn't be more pleased. Very energy efficient, good natural colours and contrast and an overall image that is far better than expected when set up. Unbelievable value for money. I really can't see me buying an OLED any time soon just for tv stuff.

Review after a month, I was initially skeptical about this product, knowing it might not match the quality of brands like Sony or Samsung. However, this TV is impressive and performs quite well in terms of its budget and features. I would have given it five stars if not for the sound quality it does decent as it is doulby atmos but sometimes you have to swap the sound to get the speaking voice in clarity, the picture and screen are vibrant, and the 4K resolution looks fantastic. The operating speed when switching between apps is decent, without being too slow. 65-inch is massive and feels like a mini home theater for me but eventually, we got used to the screen size.

Had to return this TV as it was complete junk. Took 30 - 40 seconds to change channels, programme guide was not fit for purpose and eventually it lost all channel memory every morning upon switch on, whereby had to reboot and re-tune every time I switched it on. The software is painfully slow to the point of being unusable. Terrible experience from customer services. Passed between 8 different customer reps who were adamant I had to send the TV away to be repaired. It was 10 days old! It was like talking to a brick wall and the agents were deliberately vague and obstinate. They even deliberately cut me off on 3 occasions! Customer service was so poor I decided to return the TV. They initially refused but when I quoted my 14 day distance selling return rites, they conceded and let me return it. Finally received the refund (to gift card only) after waiting 21 days! Customer services usually great but this time they were awful. I have seen that there has been some policy change on expensive items and will never buy another expensive item from Amazon. Very disappointed with the whole experience - both the poor quality TV and the poor quality customer services. I expected much better from them. Please avoid this TV and buy a better known quality brand. from the high street. It may be a bit more expensive but you get what you pay for and it will save you much grief and distress!

I've had this TV a couple of weeks now, the picture is fantastic and I'm happy with the integrated apps. I like the fact it shows picture in picture on my Ring doorbell and has Alexa voice control. Lots of options to personalise the picture and sound to your own taste. The sound is good for a TV this size, obviously if you want a bit more of a cinema experience you might want to add a sound bar. Great TV and easy set up with a quick start guide, glad I got this TV on a Black Friday deal :-)

A stunning TV with crisp 4K picture quality and vibrant colours. The smart Fire TV interface is user-friendly and responsive. Great value for an immersive viewing experience.