L'Oreal ParisPreference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice

This is the most beautiful brown colour! Even though my hair was orange/red/brown after stripping out black hair dye. I do have some undertones but I'm going to give blue shampoo a go, then re-dye it again in a few weeks.Absolutley no staining on my skin, the dye is like a pearlescent lilac when you're putting it on then starts to look black.Its definitely not light brown like the box says, more of a medium, but exactly what I wanted and expected, dyes are always darker than they say!The only bad point is the strong smell, I had to open a window and it was still catching my breath

This is a good ash blonde. It's not too dark as other products tend to be. I use it to cover grey hair and it does a good job .

I've used this many times, I find that it doesn't last as long as other black hair dyes. However it is much less likely to stain your skin for a few days and if you change your hair very often hair colour remover works very well with this. I was able to get to ginger compared to other brands wich didn't get me as light

I have naturally dark blonde hair and tried to lighten it with a different hair dye to this one but it only went orangey. So for the first time ever I decided to go and dye it proper brown using this one. I wanted a dye that would take out the orangey coppery tones the old hair dye added in to my natural colour, and hoped for a cool brown, this one looked ideal from the picture and reviews.I was so happy with the colour afterwards it’s my favourite hair colour I’ve ever had and was everything I hoped taking out all the coppery and orangey by 100%. I put some extra hair oils on my hair before cool blow drying my hair to add some extra moisture and my hair was in good condition afterwards and so far seems to have remained in good condition. I didn’t wash my hair for 72 hours after dyeing it to try and help it, like how the hairdressers recommend.I’ve noticed each time I’ve washed my hair since dyeing it, my copper tones from the hair dye mistake I made before this one are now coming through more and more and after approximately 5 washes after I dyed it im feeling like it’s almost a 50/50 mix of this dye and the one before unfortunately. The third picture I’ve uploaded is how it looks now, in real life it is a bit more faded I think than the picture shows. I will try this again in about two months when my hairs had a rest.

Never tried this hair dye before but I loved its coverage and colour would definitely recommend

Did the job

The Viking Ash Blonde has too much blue toner, turning my warm honey blonde to a dark grey! Most dyes between 9 to 10.1 turn my hair a cool clean platinum blonde. So this is not what I was going for!It also didn't give an even colour, having failed to really take on the roots, but over toned grey on the mids and ends.The smell is very strong, requiring good ventilation. It's only moderatly viscous so will drip if you arent careful; one of the more wartery dyes Ive tried.Nice conditioner, generous size. Gloves were missing from the box entirely.Very little hair loss afterwards. Though my hair is freshly cut and always lavishly conditioned daily as it's very fine.Not the best colour Ive tried and unlikely to bother with it again.

Brilliant item definitely use again