ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

This primer is amazing! The ICONIC LONDON Underglow Blurring Primer smooths everything out instantly and gives my skin the prettiest soft-focus glow. It blurs pores, evens texture, and makes my makeup go on like a dream. I love that it’s cruelty-free and vegan, and the universal shade blends in perfectly. Lightweight, radiant, and long-lasting — absolutely a new staple in my routine!

This really smooths my skin. No pores and even skin tone. Im 59. I love it!

This primer is great!! Use it under make up when I’m getting all dolled up or just as a soft glow for make up free days!

I LOVE THIS PRODUCT! this looks beautiful on its own when you’re not wearing any makeup just to smooth out skin but looks even better paired with makeup - the key is to let it settle for 10 minutes before applying anything on top. Will definitely repurchase. Only reason I did not give it 5 stars as it leaks pretty easily easily even when you have it up right - I would be cautious traveling with this as I am sure it would make a huge mess. Smells divine and gives a smooth skin tone and it light weight and has beautiful coverage.

Love this product I feel like I need less makeup particularly foundation because it gives this sort of sleek glowing look and it keeps a little bit of foundation and blush that you put on stay on throughout the day. It also doesn’t make my face feel sticky.

This primer is amazing!!! Your skin feels and looks flawless. The dropper doesn’t work sometimes but that’s okay.

I was heavily influenced to buy this based on a makeup artist’s review. She’s around my age (46) and told me to ditch my Benefit porefessional for this as it’s better for my older skin. I think I put too much on the first time I tried it as my makeup(it cosmetics CC cream) was a mess and sitting in every line in my face. Something the makeup doesn’t do when used alone. Then I tried using a smaller amount and while it does give a bit of a glow, it does NOTHING and I mean NOTHING to blur pores and lines. Also I can feel this all day, which is weird. It’s probably getting returned.

I am always on the hunt for great primer. This is a luxury item and seems to be fairly great. I was able to procure a small sample once, and chose to purchase the full size after trying it and seeing all the ads for it. I have combination skin, and this product does not cause dryness or oiliness. It is very lightweight and thin. I can’t even tell I’ve got something on my face. It is not sticky and offers light coverage. It provides a silky soft feeling and is definitely easy to apply and smooth. No clogged pores either! Upon using this, I found that it creates a nice, soft underglow. It has a subtle shimmer that gives you more of that dewy, hydrated appearance, opposite of a matte primer. I noticed that it helped eliminate a lot of redness in my face, as well as helping to reduce my large pores and wrinkles. I guess those things all come with age, because I used to have great skin. In order for me to achieve that blurred, glowy look, I actually had to apply this product twice. Thankfully, it comes with a dropper so you do not waste product applying too much. After the first application, my skin didn’t really look any different, and there was no particular blurring effect anywhere on my face. Even so, it was still so lightweight. I also noticed that it didn’t really make too much of a difference in keeping my makeup longer, but it can be worn with or without makeup over top anyway. This primer doesn’t absorb immediately into skin. However, you are supposed to apply primer after your skincare routine letting that all dry completely first, and then you should wait approximately 10 minutes to apply makeup after using this or any primer to maintain the benefits of a primer. Another issue I noticed is that the product leaks through the dropper if it is not positioned upright every time. I also wish there were a couple shades to choose from. This one is very light but still doable. For $30, I feel that this could have a better formula as I had to apply it twice and still got the same results as more inexpensive primers, but I will absolutely use this Iconic London primer.

Love this! Lightweight formula. I would definitely buy this again.

I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!

I love it

Great product

Just perfect. Its so smooth and easy to apply. It smell is lovely. Give a lovely subtle glow. Great value