CRM For Dummies Paperback – 23 Jun. 2017

Concise and well written, this book opened my eyes to the CRM possibilities that are available. A must for any sales manager, CEO, marketing manager who would like to streamline his/her responsibilities and improve profitability. Now I've just got to find the right CRM!

Good Joke Present for leaving colleague. Naturally you should be ashamed of yourself if you bought this straight.

Usual, dependable Dummies outing and if you are used to the canon, you'll know the drill. Clear, concise information, lively layout, plenty of tips and pointers along the way. An ideal starting point for those wanting to get up to speed with current CRM thought and developments, a good all rounder to keep at hand for those already involved in the field. Has a bit of an American slant to proceedings- also common with Dummies books- but not a problem in this area. Worth a look.

An incredibly detailed and well thought out book on CRM. From setting up your business with CRM at the forefront, right through to implementation and analytics and improvement, Lars Helgeson takes the business owner through 325 pages of easy-to-understand, non-jargon to cover every aspect of CRM. Not everything will be applicable to every business, but the elements that are will be gold. Customer-driven businesses need to adapt and change almost constantly in the the digital age - this book is an essential handbook on building and maintaining those relationships. Recommended.

Choosing a CRM system is fraught with issues. Best to check out the minimus pricing and how you get your data out if you want to switch elsewhere (at least one company will hold you to ransom). With GDPR there’s issues about what data you collect and how long you store it for with big penalties if someone successfully objects...generally the US are pretty lax, but storing clients’ kid’s names nd wife’s birthdays is a bit too far. This doesn’t really offer any strong guidanc.

If like me you are learning about CRMs and know zero about them, then this is a great starting point. I run a small business that needed to set up a CRM and without paying for a specialist or worrying about the cost of getting an over complicated or useless system that makes the process even more difficult of dealing with leads.Having read through it, admittedly skim reading for the sections that I needed to know, I have finally chose a simple system with little cost that I can change to meet my requirements as the business changes. It helped me work out the best option for me at this time, and understand the big benefits of a good CRM that is right for my business and not over complicated and over expensive.

Effective customer relationship management is key to the success of any business and for years it has been a random thing which varied from company to company. The advent of a proper discipline and protocol is slowly revolutionising CRM both for the customers and for the staff. This super book from the For Dummies folks gives a wonderful in-depth walk through of everything CRM - from what it is, to how to implement the protocols - including the necessary software, which will make life so much easier for staff. It is very approachable and easy to read and understand and very comprehensive. As someone who has not working in business for many years I found it really easy to work through and very interesting and, even at my advanced age, I now feel as if I could walk into a workplace and totally understand their CRM protocols, whereas before I had no clue what CRM was!

Very well written and informative, plus incredibly helpful and effective. With no prior experience whatsoever of CRM, I was up and running in a few hours to a basic level, and soon got to grips with the rest of the book. I found it encouraging because it was so easy to follow, which kept me motivated and engaged.