Body Language Secrets to Win More Negotiations: How to Read Any Opponent and Get What You Want

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All of the major research studies agree that, during one-on-one interaction, body language and tone of voice determine at least 80% of the impact; as for what is said, only 15-20%, at most. However, for whatever reasons, people tend to underestimate – if not ignore – the power and impact of nonverbal communication.In this book written with Pat Iyer, Greg Williams explains “how to read any opponent and get what you want.” By “opponent,” he presumably means someone who wants something else. Those who have mastered the various skills on which he focuses could well find themselves in competition when engaged in a major negotiation or in a game of high-stakes power. The same skills can help to increase a salesperson’s close ration or prevail during a discussion of promotion and/or increased compensation.These are among the several dozen passages of greatest interest and value to me, also listed to suggest the scope of Williams’ coverage:o Questions to be answers (Pages 10-11)o Body Language as Nonverbal Communication (14-15)o Body Language from Head to Toe (15-23)o Microexpressions: Catching One-Second Bursts of Emotion (35-56)o Preparation (51-72)o Priming your adversary (59-62)o Controlling emotions (73-92)o Brain games/Psychology (93-112)o Body language to stimulate triggers (126-128)o The Affinity Principle (133-153)o Tapping the Power of Influence (155-173)o Techniques for Creating a Successful Negotiation (175-195)o Group Negotiations (187-197)o Strategies (197-217)Williams provides an abundance of information, insights, and counsel that can help almost anyone to win more negotiations – whatever their nature and extent may be -- by taking full advantage of opportunities created by mastery of their body language, and, by their mastery of skills that enable them to read others’ body language.Potential applications of his material seem without limit. With only minor modifications, classroom teachers and athletic coaches can interact much more effectively with those entrusted to their care. The same is true of dissatisfied customers whose tone of voice during a conversation with a CSR may well determine whether or not their grievance is resolved.Greg Williams may well have been told by his grandmother what my grandmother stressed over and over and over again. “You’ll catch more bugs with honey than you will with vinegar.” The same is true with people.

After reading Body Language Secrets To Win More Negotiations, I immediately experienced a huge return on the purchase of the book, and a whole lot more. It occurred when I was negotiating and observed a body language gesture that Greg Williams cites in his book. While engaged in a face to face negotiation with a vendor, I thought, that's not your best offer. I noticed the slowing down in speech from what it had been, along with the rubbing of his eye to gather that insight. I was amazed at how fast we were able to get to a bottom line number that was in my favor after that. I thought, I never knew that observing such small gestures could give such large returns when negotiating. I'm glad I bought this book.

This book, is easy reading even though it presents psychological tactics that can be used when negotiating. I used the assumptive question tactic in one of my negotiations and it led to a 77% increase in what was being offered and what I ended up receiving. Wow, thanks! One day I hope to become a master negotiator.

This book is well written and easy to follow. As a real estate investor, reading body language effectively can make or save me thousands of dollars. In my last deal, I watched closely for micro expressions and knew exactly when to close the deal with the seller to make this a win, win deal for both of us. Thanks, Greg Williams.

As a marketer, I’m always looking for better ways to communicate. This book is easy-to-read, well-written and clearly explains how to be a negotiate and interact most effectively. It’s packed with applicable tricks I know I’ll be using for years, in both my personal and professional life. Highly recommended!

This book is packed with easily adoptable skills on reading body language and negotiating tips, whether for your personal or professional life, you will have the upper hand. A great reference book to have on this topic from The Master of negotiationing and reading body language. Well done!

This book is easy to read and money well spent. As a sales person, I will use what I've learned about reading body language to know when it's time to change direction, ask for more or even when it's time to walk away!

I am keep this product as it good to listen to at night time.

It's ok. There are better books out there on like influence and emotional intelligence

Excellent book, really enjoyed reading it from cover to cover. Will buy more books by this author.