

❄️ Turn up the cool—ditch brass, own the ash!
PROVOKE Go Ashy Shampoo uses cutting-edge triple toning technology to instantly neutralize brassiness and infuse hair with a cool, silvery ash tone. Suitable for a wide range of hair colors including blondes, silvers, brunettes, and balayage, this 200ml cream formula hydrates and enhances shine in just one 5-minute wash. Hypoallergenic and cruelty-free, it’s the go-to for professionals and trendsetters seeking salon-quality results at home.





| ASIN | B0D5QRYXSJ |
| ASIN | B0D5QRYXSJ |
| Best Sellers Rank | 1,305 in Beauty ( See Top 100 in Beauty ) 131 in Shampoos (Beauty) |
| Brand | PROVOKE |
| Colour | Black |
| Customer Reviews | 4.3 4.3 out of 5 stars (672) |
| Customer reviews | 4.3 4.3 out of 5 stars (672) |
| Date First Available | 22 May 2024 |
| Format | Cream |
| Item dimensions L x W x H | 36 x 58 x 175 millimetres |
| Item model number | 40027079 |
| Item model number | 40027079 |
| Language | English |
| Language | English |
| Manufacturer | Karium Ltd |
| Manufacturer | Karium Ltd |
| Package Weight | 0.24 Kilograms |
| Package dimensions | 17.4 x 5.2 x 3.4 centimetres |
| Product Dimensions | 3.6 x 5.8 x 17.5 cm; 240 g |
| Product Dimensions | 3.6 x 5.8 x 17.5 cm; 240 g |
| Scent | Floral |
| Special features | Hypoallergenic, Not Tested On Animals |
| Volume | 200 Millilitres |
M**S
Works very well 💜🖤
Works slightly better than purple shampoo alone. I dye my own hair and sometimes need a hand getting the roots right! This product is VERY good. For me, personally, no purple streaks - only silvery hair after one use (see photos). I painted it on in layers, onto my dry hair, and left for 10 minutes. Really pleased 💜🖤.
K**E
Ashy
Perfect for staying silver and becoming silver when bored with blonde. It doesn't leave your hair particularly soft some might say it's a bit drying to hair but as long as you're using a quality conditioner and not over washing you'll be fine. Shampoo is nice and thick so lasts long, combined with smoothing conditioner brush/comb it through and it turns heads.
G**O
Good product
I do like this shampoo and conditioner, but they can be a little drying so mix half of my usual shampoo with this and seems to work at reducing the drying effect. I use once every few washes and it tones the brassiness and in my old dyed hair, along with toning down stark white hair that I have in parts.
Y**A
Yes just yes
Will forever be a constant repurchase for me! I use it as a toning mask as that’s what I find works best for me and I put it on 30 mins before I take a shower onto dry hair. It does leave my hair slightly blue but that’s what I want so it’s down to preference. The smell isn’t too appealing although it doesn’t smell bad, just not good either. My hair is super soft after using as well which is always a pro and doesn’t leave my hair dry. Definite value for money as the quality is brilliant for what you pay.
S**.
Brightens but dries out
Nice item, brightens hair butvried my hair out
A**.
Excellent but it can dry out your hair
This is brilliant to use as a temporary toner. You only need a really small amount to cancel out yellow and brass. Only downside is it can be a bit drying so I would advice not to use on chemically damaged hair as it will not help as it may make your look much more dry and distressed of already damaged. But it’s so effective if your hair quality is good, sadly I had to stop using after my hair got damaged
A***
Ashes to ashes
Great value conditioner, good size bottle... Really keeps my ash blonde colour going till the next visit to the hairdressers. Washes out well and leaves my hair soft and manageable
Y**C
Great results
I have grey/white blended with highlights that were yellowish after six months bleach free. Used this conditioner as you usually would, left on for five minutes and made a dramatic difference. Almost vanished al of the yellow tinge, made my natural white and grey a lovely fresh uplifted ashy colour. Absolutely worked for me. If you feel you should get lighter highlights, maybe try this first for the cost of it.
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