Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit Paperback – November 15, 2023

I'm a founder who also mentors other founders to build financially strong startup plans and have had my share of frustrations nailing down critical parts of startups' strategy, my own as well as those I mentor. The go-to-market strategy is probably one of the most misunderstood and wasted parts of any pitch that I have seen.But the problem is that unless you're deeply embedded in the traditional Silicon Valley ecosystem, it's hard, almost impossible, to figure out the core elements of a rigorous, data-driven go-to-market strategy that you can manage as a solo founder AND ensure it meets the objective rigor test.I found Maja Voje's Go To Market Strategist (GTMS) book after a great deal of fruitless searching and dissatisfaction with many of the other books in this category - many were good but incomplete, or complete but fairly superficial, worse, complete, deep and totally not practical for a solo founder without a lot of funding or a big team.GTMS is probably the single best book I have come across in this genre. It starts from the basics and walks you through every critical aspect of your startup's GTM strategy. I did every single exercise laid out in the book and after a chapter or so, became quite familiar with the flow and logic of the book.Maja lays it out in a few key modules - first explaining the what's, the why's and the how's of each building block. The references and bibliography in particular I found to be excellent. She also includes very practical step-by-step instructions for every part of your GTM strategy. There are also workarounds in case your well is running dry on some aspect of the GTM strategy - e.g. you don't have data, or your position isn't particularly unique for positioning.It was intense, took me about a week of very hard work, but for the first time, I actually had a complete GTM strategy in a spreadsheet - something I've not been able to accomplish with any other book I have tested this way so far on this topic.Because the logic is so step-by-step, it's very easy for you as a founder to revisit prior answers and steps and refine them as you learn more and iterate on key elements.The biggest pluses of this book:- Very action oriented, no fluff, no nonsense - only includes what you need to get the job done as quickly and effectively as you can- Highly data-driven - I love this!- Friendly, accessible explanation of even difficult concepts - doesn't scare the non marketing savvy founder awayThere's a heavy tilt towards Saas and tech businesses but I didn't find that to detract from the value or the relevance of the framework, the content or the exercises.In short, this book is absolutely packed with value and I think it easily achieves the author's self-declared "One Metric That Matters" - the number of insights per page. I used different colored highlights on my Kindle copy and this is probably the one book that is almost completely covered in highlights!If you're an early stage solo founder especially one who's not easily able to access traditional startup resources available to the best tech startups in the valley, this is your ticket to developing a terrific and actionable GTM strategy with the means you have at hand right now - and then have it grow with you in detail, precision and sophistication.

Maja is an awsome person with amazing experience and thinking. Her experience and knowledge is already valuable and with this book you will get perfect insight on how to rock your product, find a product market fit and plan great GO-TO market strategy. Awsome!!!

I find this to be an invaluable resource for anyone looking to master the art of product-market fit and growth strategies. Voje expertly combines theory with actionable insights, making complex concepts accessible to both beginners and professionals. The book is rich with practical examples and clear guidance, providing readers with the tools needed to navigate the competitive landscape and achieve sustainable growth. Whether you're a startup founder or a marketing professional, this book is a must-read to elevate your strategic approach and drive success.

True to her ethos of focusing on what is "mission critical," Voje has compiled the critical steps in taking a product from conception to traction and then growth. She speaks from experience, but without ego, and gives great context, without wasting the reader's time. I find myself going back time and again to different sections of the book to refresh my memory on what is important for a certain stage, or what an exercise is to unblock our thinking, or just to understand the sequence of certain detailed steps. If you're building something that you're going to put out there, you'll use this book multiple times a day. Incredible resource in and of itself, and you can often deep dive on subjects with Voje's digital resources and writing on LinkedIn and Substack.

It is a good book - i am half way - will update as i finish - but for starters good summary of concepts. good reference to start the job.I have a question to author - on positioning - location 4093- the author says - the had issue with mobile app adoption and realized it is a positioning issue and they fixed it - great - how did u fix it ???

This book is packed with tactics, strategies, and advice you can use minutes after reading. There is no fluff or BS like a lot of GTM books I’ve read. Make sure to add a notepad and some extra pens to your order because you’ll want to take tons of notes! It forced me to look at my business in new ways, call myself out on things I was doing wrong, and then take action. Can’t thank Maja enough for putting this all together and making it available for the world to read.

Best book I have read for business in last 5 years, just amazingly good. There are excellent business ideasgalore on every single page. Overwhelming in fact, the depth of discussion is very deep and thorough.Forget what the cover or the title looks like, just buy the book and learn how to put together a businessproduct and marketing plan that will knock your socks off. I can't praise this book enough here. A standaloneguide.

Navigating the long and often chaotic road to product-market fit is no small feat, yet Maja excels in laying out a clear, step-by-step strategy to conquer it. The book is packed with frameworks and exercises that are not only easy to apply but also incredibly powerful for any founder or GTM Marketer.Having explored a multitude of business books over the years, I find 'Go-To-Market Strategist' to be a rare find. It uniquely ties together all the essential elements coherently.I can't recommend this book enough – it's a must-read for those seeking practical, impactful guidance in the business world!