

✨ Elevate your color game with creamy precision and flawless coverage! 🎨
Clairol Professional Pure White 20 Volume Hair Developer is a creamy, hypoallergenic formula designed for superior gray coverage and standard lightening. Ideal for bowl-and-brush or applicator bottle use, it ensures smooth, drip-free application while conditioning hair to maintain shine and health. Trusted by professionals and highly rated by thousands, it delivers consistent, salon-quality results with minimal odor.



















































| ASIN | B07D8X4SRJ |
| Best Sellers Rank | #4,084 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3 in Hair Color Developers |
| Brand | Clairol Professional |
| Brand Name | Clairol Professional |
| Color | White |
| Container Type | Bottle |
| Customer Reviews | 4.7 out of 5 stars 5,322 Reviews |
| Global Trade Identification Number | 00070018114358 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Cream |
| Item Height | 8.2 inches |
| Item Weight | 1.1 Pounds |
| Manufacturer | Clairol Professional |
| Material Features | Hypoallergenic |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Standard lightening action, superior gray coverage |
| UPC | 070018114358 |
| Unit Count | 16 Fluid Ounces |
A**A
Great quality and professional results
I've used this developer several times and it always delivers reliable results. The texture is creamy, easy to mix with color, and not too runny, which makes application smooth and drip-free. I tried it both for gray coverage and for lightening a couple of levels, and it worked perfectly. Plus, it doesn't have the strong, unpleasant smell that many other developers do. What Ireally like is that it leaves the hair with a shiny, healthy finish without over-drying. If you're looking for a professional-grade developer at an affordable price with consistent performance, this is definitely a great choice.
S**Y
Great product
Worked very well
T**Z
Highlights diy
Affordable product works great save time and money from going to the salon. Did it my own highlights.
J**O
Great product!
I will purchase again! Great price for the amount of peroxide.
P**Y
Not bad
This worked pretty well. It is wetter than expected so dont pour it out too fast.
J**N
As expected
As expected
L**S
Clairol Professional pure white
I like this product, I like it because I feel that it offers good results evenly and is not as aggressive with the hair as other peroxides I have tried. Of course, it all depends on how it is used and the volume chosen, but in general it seems to me that it leaves the hair manageable and with a professional finish. In addition, the Clairol brand gives me security because it has a lot of experience in beauty products.
A**R
Good and sealed
Good
Trustpilot
1 week ago
1 month ago