---
product_id: 67591887
title: "Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour. Attain radiant, salon-inspired results with this warm golden blonde shade, providing vibrant colour and shine."
brand: "l'oreal paris"
price: "₱2428"
currency: PHP
in_stock: true
reviews_count: 8
url: https://www.desertcart.ph/products/67591887-preference-7-3-golden-blonde-long-lasting-luminous-permanent-hair
store_origin: PH
region: Philippines
---

# Up to 9 weeks fade-defying colour Non-drip oil-in-gel formula UV-filter & Vitamin E shine protection Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour. Attain radiant, salon-inspired results with this warm golden blonde shade, providing vibrant colour and shine.

**Brand:** l'oreal paris
**Price:** ₱2428
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Boldly, Shine Longer — Your Golden Hour Starts Now!

## Quick Answers

- **What is this?** Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour. Attain radiant, salon-inspired results with this warm golden blonde shade, providing vibrant colour and shine. by l'oreal paris
- **How much does it cost?** ₱2428 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ph](https://www.desertcart.ph/products/67591887-preference-7-3-golden-blonde-long-lasting-luminous-permanent-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast & Efficient:** Ready to rinse in just 25 minutes, perfect for busy professionals who value time without compromising style.
- • **Nourish & Protect:** Includes a shine protect conditioner enriched with UV-filter and Vitamin E to lock in brilliance and keep hair up to 5x more nourished.
- • **Long-lasting Radiance:** Enjoy vibrant, salon-quality golden blonde that stays fresh for up to 9 weeks—because your glow deserves to last.
- • **Mess-Free Application:** Innovative oil-in-gel texture ensures drip-free, even coverage for a flawless finish every time—no stress, just success.
- • **Multidimensional Shine:** Experience rich, multidimensional colour with high-impact shine that turns heads and sparks conversations.

## Overview

Preference 7.3 Golden Blonde by L'Oréal Paris delivers a luminous, warm golden blonde shade with up to 9 weeks of fade-defying colour. Its innovative oil-in-gel formula offers drip-free application and optimal coverage, ready to rinse in just 25 minutes. The included nourishing conditioner with UV-filter and Vitamin E protects shine and nourishes hair up to 5 times more, ensuring multidimensional colour and high-impact brilliance for a salon-inspired finish.

## Description

Product Description               Introducing Permanent Colour Preference by L'Oreal Paris! Benefits of Preference by L'Oreal Paris • Up to 9 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine • New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. • Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. • Up to 5x more nourished hair** Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves. What makes it special? FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine. *Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades. ** Instrumental Test                  Directions               Please follow the instruction leaflet               
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                        Safety Warning               Hair colourants can cause severe allergic reactions. This product is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase your risk of allergy. Do not colour your hair if : you have a rash on your face or sensitive, irritated and damaged scalp, you have ever experienced any reaction after colouring your hair. You have experienced a reaction to a temporary "black henna" tattoo in the past. You must do an allergy alert test without fail 48 hours before each use of this product (read and follow the instruction leaflet). Remember to buy this product in advance in order to do the allergy alert test 48 hours before use. The developer creme contains hydrogen peroxide the colourant gel contains: phenylenediamines, resorcinol, and ammonia. Avoid contact of the product with eyes. Do not use to dye eyelashes or eyebrows. Rinse eyes immediately and thoroughly if product comes into contact with them. Wear the gloves supplied in the box. Rinse hair well after application. Wait at least 2 weeks after using a relaxer, a perm or a straightening process on the hair. Do not use if your hair has been coloured with henna or with a progressive hair colourant. Keep out of reach of children.                  Manufacturer Contact Information               L'Oréal Paris, London, W6 8AZ.             See more

## Features

- Up to 9 weeks of fade-defying colour*
- Multidimensional Colour and High-Impact Shine
- New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
- Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
- Up to 5x more nourished hair**

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | L'Oréal |
| Package dimensions | 17.1 x 9.6 x 6.2 centimetres |
| Package Weight | 0.23 Kilograms |
| Item dimensions L x W x H | 21 x 21 x 122 millimetres |
| Item weight | 251 Grams |
| Brand | L'Oreal Paris |
| Colour | 7.3 Florida Honey Blonde |
| Format | Gel, Cream, Lotion |
| Speciality | Natural |
| Item model number | 5011408000245 |
| Product Dimensions | 2.1 x 2.1 x 12.2 cm; 251 g |
| ASIN | B016XYM5JU |

## Product Details

- **Colour:** 7.3 Florida Honey Blonde
- **Package information:** Box
- **Product benefits:** Long-lasting colour and shine
- **Brand:** L'Oreal Paris
- **Item form:** Gel, Cream, Lotion
- **Hair type:** All
- **Number of items:** 1
- **Unit count:** 1 count
- **Material feature:** Moisture
- **Material Type Free:** Ammonia Free

## Images

![Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour. Attain radiant, salon-inspired results with this warm golden blonde shade, providing vibrant colour and shine. - Image 1](https://m.media-amazon.com/images/I/71WENjNttRL.jpg)
![Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour. Attain radiant, salon-inspired results with this warm golden blonde shade, providing vibrant colour and shine. - Image 2](https://m.media-amazon.com/images/I/91YacDpNepL.jpg)
![Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour. Attain radiant, salon-inspired results with this warm golden blonde shade, providing vibrant colour and shine. - Image 3](https://m.media-amazon.com/images/I/81PvYlAZPzL.jpg)
![Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour. Attain radiant, salon-inspired results with this warm golden blonde shade, providing vibrant colour and shine. - Image 4](https://m.media-amazon.com/images/I/81MkfuDr42L.jpg)
![Preference 7.3 Golden Blonde: Long-lasting, luminous permanent hair colour. Attain radiant, salon-inspired results with this warm golden blonde shade, providing vibrant colour and shine. - Image 5](https://m.media-amazon.com/images/I/91nByEk9mdL.jpg)

## Available Options

This product comes in different **Size Name** options.

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great results on light blonde hair - (check it is honey blonde)
*by A***Y on 6 October 2020*

Shade 7.3 FloridaThis is my go to ‘dark blonde’ colour. I’ve used it before years ago and seem to come back to it. This time I’ve went from being a very white ash blonde to this rich deep honey blonde. I did leave a little bit of hair un-dyed at the front of my head as a highlight to frame my face.I love the result, the colour has made my hair look in much better condition. It’s shiny and looks a lot healthier.*review note* they’ve changed the formula if you buy the old box design which states “honey blonde” you get the nice result in my pic, if you buy the new box you get “golden blonde” and it’s a completely different colour! It’s ash! No caramel warm tones at all! L’Oréal you’ve ruined what was a fantastic shade.

### ⭐⭐⭐⭐⭐ That it does what it shows on the box
*by C***E on 15 April 2025*

It leaves hair shiny and glossy with a lovely shade of àubon blonde ,with blonde high lights

### ⭐⭐⭐⭐ Nice colour
*by L***T on 28 February 2023*

Looked quite dark when applied but after the next wash came up a nice light brown but with an nice light rosy glow.

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 7.3 Florida
- BetterYou Vitamin D 1000 IU Oral Spray, Fast Acting Vitamin D3 Supplement for Long Term Daily Use, Helps Maintain Vitamin D Levels, 3-Month Supply, Natural Peppermint Flavour, Made in The UK

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*Product available on Desertcart Philippines*
*Store origin: PH*
*Last updated: 2026-03-15*