Canon PowerShot SX740 HS Lite Edition Digital Camera - Black

In my opinion, this is one of the finest cameras that Canon produce. Finer even than many of their low to mid range DSLRs. This the SX740HS and the 730 I bought for my wife some years ago is just as good. It is well-made and robust, not cheap but worth every penny. The 40 times zoom is spectacular. Mega distance shots look like they are a short distance away with remarkable clarity, focus and colour density, providing the light is good and you can hold the camera steady, The IS helps on full zoom but for best result a tripod or simply standing the camera on a fence post works best. There are a host of options for shooting ranging from full manual operation to a huge selection of auto settings including low light and moving subjects. The movie setting is full HD and wonderfully clear and smooth. Honestly, I got rid of my DSLR for this and don't regret it for a single moment. The results are infinitely better. I just hope that Canon don't retire this model but keep on improving it. Buy this camera and you wont regret it.

Fantastic wee camera, not cheap but certainly seems made to last and well worth it. Compact and quick and easy to transfer photos to my smart phone.

Camera arrived promptly.Our daughter loved her new camera for her birthday. The camera takes lovely pictures.Thank you good service.

Love this camera. We have some great local walks in woods and by the river with frequent sightings of various wildlife. I could never get any decent shots on my phone as subjects were too far away and I rarely carried my bridge camera with 30x zoom as it was too bulky for everyday use.I am delighted with the Canon powershot sx740hs as it provides a semi serious camera with a powerful zoom and pops right in my trouser pocket.I read somewhere that the best way to get good photos is to have your camera on you and use it frequently. I am now able to take it every time I go out.I'm impressed by the 40x zoom which even hand held provides decent results due to the image stabilisation.I'm a casual photographer (definitely not pro and a still a good few steps down from decent amateur) but this camera lets me step out of the full auto mode as a starting point. It isn't as versatile as my bridge with regard to settings and can't take filters but it allows me to carry a camera every day which is great. It will be so easy to pack for holidays and hillwalking too, although the lack of weather proofing is a bit of a set back in the hills (I just keep it in a zip lock good bag if rain is forecast and wouldn't have it out to shoot in the wet anyway).Great compact camera for the price. Battery life is okay so far although my bridge camera takes AA batteries which would have been nice as it is easy to carry spared of those. An actual Canon spare battery is a bit too expensive.I've added some shots (most taken at full zoom) none of which I would have got with my phone and as for my bridge, well I'd have probably left that at home 😉🙂.

Not bad at all for the price. Great for vlogging and taking videos/photos without all the fuss of a more expensive camera. Especially if you're not a photographer like me. Just don't expect it to be as good as cameras 3 times the price.The zoom is pretty incredible as you can see from this photo I took of the moon! This is at 80x

I have this camera already, and knew they weren’t making it anymore, so when I had the chance to buy another, took it. The camera is easy to use, I don’t want a bridge camera, they are too bulky, this camera fits in my pocket, the 40 x digital zoom gives me chance to get the pictures I wouldn’t with my mobile phone.

excellent piece of kit !

Received it earlier than expected and love it so much. Came exactly as expected