Sedu Pro 1’’ Styling Flat Iron with StyleShield Technology for Professional Salon and Home Use, Digital Temperature Display, Titanium Heating Core - Black

This is a GREAT flat iron - it heats up to over 400 degrees in less than 30 seconds! The only thing that bothers me is the SOUND - I have never had a flat iron that has legit video game-esq sound effects when turning on/off and when adjusting the temperature. The only other minor issue is the outside does tend to get very hot, when curling my hair I like to hold the tip closed over my hair, and I find the end to get hotter than previous Sedu's. This is my third Sedu flat iron in the last 10 years so it's safe to say I am a fan of the product - my previous two still work but with some slight issues (my diamond edition will turn on, and heat up but the alarm that its over heating starts going off less than 5 minutes into use, the other older one just doesn't get as hot anymore).

I wanted to love this flat iron. I had an older model for many years until it finally gave out. This iron said it went up to 450 degrees, it wasn’t hot at all it took me 3x longer to straighten my hair than it did previously, and as soon as I got outside my hair frizzed up. I was so disappointed, I had to return it.

Great Quality high price

Sedu Revolution , it is the best curling iron on the market. I have natural soft caribbean curls and with the Sedu Revolution I can achieve strait styles with no fuss, and can have soft big wavy hair in a flash and all this without damaging my treces! It also ready to use in 30 seconds!

This is my second Sedu. Love the product, but why would anyone put a speaker with a loud beep in a flat iron? I can't use it when my husband is sleeping in the adjacent room because it wakes him up. Loud beep when turning on/off is totally unnecessary.

This is my second Sedu flat iron to own. My first one lasted several years before it finally stopped working. I was rough on it too. Dropping it several times, the kids knocking it off of my dresser etc. and it never malfunctioned. I decided to venture out and test all of the newest and most expensive flat irons out there since it has been about 8 years. Chi, T3, GHD, DryBar were some of the others I decided to test. None of them compared to my Sedu so I ventured out to find another fabulous SEDU flat iron. Behold the SEDU PRO!!! I have thick hair that is wavy (80's style) when I allow my hair to air dry which is also highlighted and colored. This flat iron does not fry my hair like the others did. SIDE NOTE: I even used a lower setting on a few of the others since I started to smell burning hair! With the SEDU I do not have that issue. My hair is smooth, straight, shiny and healthy even after almost daily use of the Sedu Pro. If you have never tried one of these flat irons or your SEDU no longer works, trust me when I tell you to stick with this line of flat irons! You wont be sorry! Sedu owner for life! PS - This flat iron lets you know when its ready with a few sounds. Yes, they seem annoying but I'll take the alerts over frying my hair with a silent flat iron.

The flat iron arrived and looked great, but it was very light weight and the chrome plated edge was already chipped. The temperature control was East to use, but got stuck a few times on my first attempts to turn on the flat iron. The handle also got very hot, almost too hot to touch. Was not like the awesome, sturdy original Sedu I purchased 8 years ago.

The product is great. Until it stops working. I had an old version of SEDU flat iron for years and when it was time to replace it, I didn't even think to try other brands. This flatiron was great out of the box, however after purchasing it in May, last thing I expected is for it to brake in August. I have contacted Folica for resolution.