L'Oreal ParisPreference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

Honestly I didn’t expect much of a box bleach, I even tried to return but since I couldn’t I gave a shot and was worth it. It lightened my roots to a very pale yellow with only 30 vol developer that comes with the box and my hair didn’t snap, it looks and feels healthy. It doesn’t come with a toner so you need to order one. I wish I had ordered more because one box was enough for my roots, but I wanted to bleach wash the middle parts of my hair and one box covered well but not everything. So I would say one box for roots and 2 boxes for middle part for a bleach wash.

One of the best blonde dyes I've bought. Didn't turn hair orange like most do

The media could not be loaded. Excuse the video. I’ve taken these off instagram. This was the first time I’ve ever done anything like this with my hair and I did it myself just following the instructions.I did use fudge purple shampoo a few times although that was hard to judge. I felt like after the purple shampoo it looked a lot lot better. Before that it was very yellow. The purple shampoo though started to dye my hair purple which I then had to aggressively wash out.But overall I’m unsure on using any other bleach because I was so happy with how this went.

Amazing lightener, very powerful. I used it to lighten my extensions. I left it on for 40 minutes and my extensions turned a very natural blonde, as I wanted. As for the rest of my hair, I only treated it for 5 minutes to remove the gray toner. I will try it on my roots next time. My hair does not feel damaged or snippy.

This used to be my go to product after bleaching twice I would put this on and usually get to a yellow level 8/9 easy, didn't wanna bleach at all so went for the high lift option... before this I used garnier D+++ both have always worked 🤷🏽‍♀️ again I have virgin level 1/2 hair so the high lift option is annoying it's longer but I'm doing it for hair health? Anyways this item does work but not as good as it used to, maybe what 2 levels of lift in my hair, if your one that's a mousey brown? Naturally you could reach the box level in 2 goes, easy but if your hair is Asian or carribean level dark black then it's gunna take 4 maybe 5 attempts to even lift to maybe a level 7/8 AGAIN I used this because I didn't wanna use bleach, my hair is pretty healthly the sections of hair that was slightly lighter are now a honey blonde compared to the ed sheeran ginger I was. I STILL am ginger it's just noticeable in real life, probably would of been more ginger if I didn't use my blue toner, again if your dark like me violet toners won't do jack, if your anything lower than a level 5 probably wouldnt recommend this product of your trying to do what I've done then maybe bleach once before using this product and deffo by blue toner the one that comes with it reduces yellow tones Not brassiness, I want to keep my already blonde ombre which has grown out, so attempting to do this lightening as gently as possible, can't fault loreal for how smooth my hair feels I was scared I might of had major breakage I didn't. W/bleach my hair would be like straw by now and it isn't, again my hairs all virgin last time I used this was 3 years ago on dyed hair..... and it worked amazing hence why I think something's changed I expected the lift to be better. I would either use this one or the ultra light pearl blonde one, can't find that one but that was the ONE 11.12, I genuienly can't complain least my isolation hair is coming along LOL it's just im certain the level of lift is less than 8 LOLIf your a natural light ginger or light mousey brown go for it your gunna need 2 boxes, this product kinda works great if your a dark blonde that's what it's intended for.... anything darker its gunna be a fanny ache to get the desired result deffo need to find the other one im on about 🤣

Use same product all the time at least a few months apart otherwise hair will dry out, love the colour it gives me.

wife liked it

I had a ginger tinge to my roots after lightening them and thought this would make them blonde and match the rest of my ask blonde hair. Nope. Now I have plss yellow hair. Awful. Don't waste your money. Just book a professional.