L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

Good colour

The best drugstore bleach! I've been trying to lift my hair in the professional salon for ages and none of the hairdresser been able to do it. I've neve been happy with the results and paid fortune 😕 with this product 20 minutes and toner afterwards and I've never been happier with the end result 😍 I totally recommend

My favourite bleach. Doesn’t damage your hair as much as other bleach’s I’ve tried, although you should definitely invest in a toner and use this bleach two washes/tones before an important event as your hair will be slightly yellow! The conditioner toner does nothing in regards to toning your hair. I’d recommend the provoke I think it’s called black conditioner!

I trust this product

This is literally the exact same product as the "Feria" version in case anyone was wondering. Perhaps one of them is a rebranding. I am male with quite thick, dark brown hair and it took me 2-3 boxes to get it to where I wanted, but I pushed it too far and my hair was going very thin and frail and shedding a little - so it's good stuff, but I wouldn't use more than twice in succession, cos it's powerful - the first attempt made my hair blonde from dark brown within 45 minutes, but it was very yellow gold, brassy. I didn't want to damage my hair so I found or recommend anyone to do multiple attempts, so I found this Silver Hair Shampoo by PROVOKE. I used that a week later and it took out ALL the yellow out of my hair within about 2 minutes in the shower and made my hair instantly platinum as desired. So recommendation for anyone with dark hair - use 1 or 2 boxes couple days apart. Then use the Silver Hair Shampoo by PROVOKE after a few days and you will have platinum. Another Pro: the conditioner is very nice and the price is good.

Honestly I didn’t expect much of a box bleach, I even tried to return but since I couldn’t I gave a shot and was worth it. It lightened my roots to a very pale yellow with only 30 vol developer that comes with the box and my hair didn’t snap, it looks and feels healthy. It doesn’t come with a toner so you need to order one. I wish I had ordered more because one box was enough for my roots, but I wanted to bleach wash the middle parts of my hair and one box covered well but not everything. So I would say one box for roots and 2 boxes for middle part for a bleach wash.

Awesome

Excellent colour extremely platinum it's to white for me so going in with toner to tone it down slightly this is best and strongest I used it's a great product

Great product. Doesn't damage your hair. Been using for years.