Does the product have Ammonia, PPD, PTD, Parabens or Gluten?

No! Root Touch Up Natural Instincts does not have any of these ingredients and is formulated without gluten!

How is this product different to Natural Instincts?

Natural Instincts is a Demi Permanent color. That means the color doesn’t permanently alter your natural virgin hair or lighten your hair; it only deposits tones and blends gray, It also gradually fades away every time you wash your hair.

Why a Root Touch Up product – can’t I just recolor all my hair again?

You can, but in just 20 minutes Root Touch Up No Ammonia can accurately match your current hair color. It covers 100% of grays and matches your roots with the rest of your color.

How is this product different to Clairol Root touch up (with the Blue brush)?

This product was designed to cover grays with natural ingredients and uses sustainable packaging. The carton is FSC certified meaning that our paper was responsibly sourced + the mixing bowl is made from 100% recycled plastic (PRC).