if the active ingredient is just menthol, what makes this any more effective than any other menthol topicals?

Thanks for reaching out. Aside from menthol, our Willow Balm contains white willow bark, helichrysum, and other essential oils that aid with inflammation relief.

Willow bark cream states is unscented, can you smell the methol?

Yes. You can smell the menthol and the other essential oils: camphor, lavender, geranium, eucalyptus. It is more subtle than other topical creams but it does have a mild smell.

Does this product have a safety seal?

It does not have a safety seal. It is a regular flip top.

Does this product have a cooling effect or a warming one? I have read it does both. So which one is it?

In my experience, there is an initial cooling sensation on the skin for the first couple minutes. Afterward the larger area (muscles/joints) starts to warm up (not just the skin). I would say that it's cooling/warming affect is gentler than other products with higher concentrations of menthol, but works better in my experience.

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🌿 Fast, natural relief that keeps you moving—because pain shouldn’t slow your hustle.

PURE CLEAN FORMULA - Free from artificial fragrances, dyes, parabens, and phthalates for safe, gentle care.
MADE IN NORTH AMERICA - Crafted locally with quality you can trust, supporting ethical production.
NATURE POWERED SOOTHING - Infused with salicin-rich willow bark, a natural anti-inflammatory powerhouse.
SUBTLE REFRESHING SCENT - Light 3% menthol blend with essential oils for a fresh, non-overpowering aroma.
RAPID MUSCLE JOINT RELIEF - Experience fast-absorbing cream that targets pain instantly without greasy residue.

Nature's Willow Balm is a 3.5 fl oz fast-acting topical cream formulated with natural willow bark extract and cooling menthol. Designed for adults, it provides targeted relief for sore muscles and joints with a lightweight, non-greasy formula free from artificial additives. Made in North America, it offers a subtle, fresh scent and quick absorption for on-the-go pain management.

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Product Name	Nature’s Willow Fast-Acting Willow Balm Natural Pain Relief Cream for Help Alleviating Sore Muscles & Joint Pain \| Topical Willow Bark Cream with Essential Oils & Cooling Menthol \| 1-Pack \| 3.5 fl oz
Units	3.5 Milliliters
Serving Recommendation	Apply directly to the affected area
Brand	Nature's Willow
Format	Cream
Age Range Description	Adult

Nature's Willow Willow Balm Natural Pain Relief Cream for Muscles & Joints | Fast-Acting with Willow Bark & Menthol | Free from Artificial Fragrances & Dyes | 1-Pack | 3.5 fl oz

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