Manic Panic High Voltage Semi Permanent Hair Colour - AMETHYST ASHES, 118 ml

Q: Are these cruelty free?

Yes, they are! Manic panic prides itself on being vegan. Their slogan is "we test on celebrities, not animals."

Q: Has anyone tried this turquoise color on dark brown hair? Thanks.

The turquoise is the most vibrant of the colors and it lasts the longest by far. You do not need to lighten darker hair but it will only tint over whatever color you have so if you want a bright turquoise result you'll need to lighten. I have ginger hair and I lighten my tips only and ombré the turquoise in. It's pretty easy to do. Just search you tube for bleach ombré tutorials.

Q: Is this permanent dye? How long does the color last, roughly?

It depends on your hair type, and how you treat your hair. For me, my colours last until I want to change them (roughly 3-6 months). If you blow dry your hair, or use styling products, or are in the sun frequently, the colour will last a shorter amount of time. If you want to extend the colour, wash in cold water (yeah, I know. eek!), avoid previously mentioned things, and add a little colour to your conditioner. If you need to get the colour out, you can wash in very warm water with a clarifying shampoo, a mixture of dawn soap and baking soda, or use a soap cap. (This involves a little bleach, so only do this if you really need to get it out.)

Q: I'm going for a light pink, what color would work best for dirty blonde? do i have to bleach it?

I would go with the cotton candy over this, if you want a light color. I have dirty blonde hair and I have never bleached or lightened it and I get great results from Manic Panic. I have no doubt that the color would be more vivid and/or it would last longer if I bleached it, but I love the results I get and my hair isn't damaged after.