Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)

In an era where technology incessantly reshapes the business landscape, "Swipe to Unlock" emerges as a seminal guide for anyone looking to understand the intricacies at the confluence of these two worlds. This book offers a comprehensive primer on the essential concepts, trends, and case studies that define today’s tech and business environment. What sets "Swipe to Unlock" apart is its accessibility. The authors have masterfully simplified complex topics without diluting their significance, making it an excellent resource not only for industry professionals but for anyone curious about the digital world's inner workings. From the fundamentals of cloud computing to the nuances of digital marketing strategies, the book spans a broad spectrum of subjects relevant to navigating today's digital-first marketplace. Moreover, "Swipe to Unlock" does not merely present information; it contextualizes it within the real-world dynamics of market leaders like Amazon, Facebook, and Google. By dissecting their strategies, successes, and failures, the book offers invaluable lessons on leveraging technology to drive business innovation and success. In summary, "Swipe to Unlock" is a must-read for anyone eager to gain a deeper understanding of how technology continues to transform the business landscape. Its insightful analysis, engaging narrative, and practical examples make it an invaluable addition to your reading list. Whether you're a budding entrepreneur, a tech enthusiast, or simply someone keen to stay ahead in an ever-evolving world, this book will equip you with the knowledge and perspectives needed to unlock new opportunities.

I am a PM at Quora and discovered Swipe to Unlock through our company book club. One of our leads nominated it as our read of the month. Our books are usually more of stories (e.g. Bad Blood) rather than case studies, so I was a bit reluctant reading “a primer” given that I have been working in tech for almost 8 years now. I have to hand it to the authors though, they did a phenomenal job incorporating vivid storytelling into the book! Each chapter of the book is full of key insights regarding business trends and tech developments. I think this book is a must read for everyone working in tech, but especially product management professionals. There’s few good resources to help PMs think big and critically analyze opportunity. I think Swipe to Unlock and Zero to One are probably the best books on the market for that. I was familiar with at least half the material in this book, but I previously lacked the ability to explain the concepts in ways that non-technical members of my team could understand and thus comprehend the significance of the technical product decisions we were making. So this book definitely helped with that. But, the real value I got from this book was in the later chapters which focused more on business strategy and emerging market trends. Having a Western-centric user base at Quora, I haven’t yet had much exposure to the tech trends in high growth tech markets such as South East Asia. This book does a phenomenal job breaking down key growth strategies other companies have used to successfully win market share in emerging markets. It also reveals that rationale behind major acquisitions such as Microsoft acquiring LinkedIn and provides actionable analysis on what things to look for to make an acquisition successful. If you are a product manager, I would highly recommend reading this book. It will broaden your perspective from thinking how to incrementally improve your product to how to spot the next major opportunity. I just ordered copies for both of my reports to read!

If you are already in the tech industry or familiar with current technology, the terminology, and how current tech works, this book is probably going to be too basic for you. The book does describe tech concepts and terminology in a basic, easily understood way with relatable analogies, so it would be great for someone who has very little understanding about how the tech around them works. If that's you and you're interested in understanding more about tech, it's worth the quick, easy read. If not, pass on this one.

Authored by Neel Mehta, Aditya Agashe, and Parth Detroja, "Swipe to Unlock" provides an in-depth exploration of the technology industry, covering topics ranging from the evolution of smartphones to the rise of social media, big data, and artificial intelligence. One of the most impressive aspects of this book is its ability to explain complex technical concepts in a clear and concise manner, making it accessible to readers of all backgrounds. Whether you're a tech enthusiast or simply curious about the impact of technology on our lives, "Swipe to Unlock" is a must-read. The book is organized into short, easy-to-read chapters, each covering a specific topic. This structure makes it easy to read and absorb the information presented. The authors also use real-world examples and case studies to illustrate their points, making the book even more engaging. Overall, "Swipe to Unlock" is an excellent book that provides valuable insights into the technology industry. Whether you're a student, professional, or simply curious about the world around you, this book is sure to expand your understanding of the technology that shapes our lives. Highly recommended!

Nice recap of major trends and tactics in the ‘tech’ industry - not only in US/EU but across the globe. And some nice additional online bonus material. Also the interviewing videos are great, whether you’re looking for a job or hiring.

El libro aborda de forma muy accesible y digerible conceptos elevados de la labor de las empresas tecnológicas modernas, aterrizando a ejemplos concisos y casos de estudio los temas. Altamente recomendable.

Totally worth it!! No matter which industry you belong to, you need this. A must read for professionals as well as amateurs. By the end of this book your perspective of how you view tech and gaint companies will change drastically. It will provide you with valuable insights and shape yourself with tools to create the next big thing in the silicon Valley. The why : 1.Easy to understand 2.Covers all industries 3.Includes top business strategies 4.Makes your career future-proof 5.You need it, no matter what. The only thing that you'll regret it not buying it soon enough.

Swite to Unlock es un buen manual para ponerse al día sobre el mundo tecnológico. Hace un recorrido por las distintas áreas dentro de este sector y arroja luz sobre cómo funciona la maquinaria a nivel macro estratégico, siempre desde un lenguaje sencillo y amigable. Muy recomendado para quién quiera desoxidarse o adentrarse en este terreno, a nivel personal lo que más me ha gustado fueron los escenarios reales con los que contextualizan la información.

Gut geschrieben und die Inhalte waren spannend. Eher was für Einsteiger in Sachen Tech.