Digital Marketing

A comprehensive guide to the use of digital media in the profitable satisfaction of customer needs.However practitioners must keep aware of the very fast policy and procedure moves made by media owners responding to current economic upsets.l

Got this for my Digital Marketing diploma - a ton of info with lots of cross referencing and further information and resources links. Well worth it for consolidating what you learn on the CIM course.

I used this alongside my CIM Digital Strategy module - and because I'm a bit of a Dave Chaffey stalker - and it did not disappoint. It's been a great tool both as a text book and as an encyclopedia to dip in and out of as I need to. Very well structured and far easier to follow than many other marketing text books I own!

It is the main textbook in my University. It is very informative but doesn’t go deep enough with the facts provided.

It is original and I bought used one still in the best condition to use.

I read this for the Digital Marketing module of the CIM Level 4 Certificate in Professional Marketing. It covers all areas digital marketing with case studies, current examples. Useful for both theory and application. Highly recommend!

Good book, very useful

Love it so amazing.