Outrank Your Competition: 50 Online Marketing and SEO Tips for Small Businesses- Learn How to Get More Traffic, Get More Business and Get More Customers

Really great tips!

Easy to read. Learned some good some good tips and tools. I recommend this book for anyone who is new to SEO like me.

As someone who teaches SEO online (just click on my profile to find me), I identified this book for two reasons. First, it showed up highly in my Amazon search for `SEO Books,' and second, once I landed on the page I was very suspicious about the book reviews on the site. Read the other reviews of this book, yourself, and ask whether these people seem to have actually read the book, or perhaps or rather general, indicating that perhaps they just loved the author so much they decided to write a generic review about `Outrank Your Competition.' A GREAT BOOK Well all's fair in love, war, and SEO, and kudos to the others. They got my attention, and this is actually a GREAT BOOK. Most SEO books are either pompous theory or too much information, with little action. Most SEO books fail to provide clear, easy links to websites and resources that you can use TODAY. `Outrank Your Competition' does neither. It provides a hard list of fifty amazing things to do to improve your website. Not all are original, but all are well thought out, easy to read, and replete with links to websites and resources that can help you get going TODAY. EXAMPLES FROM 'OUTRANK YOUR COMPETITION' Example #1. Get QR codes from Google Places, and put your QR code EVERYWHERE in your business to promote your Google Places listing. Menninger goes on to strongly emphasize that you should pro-actively solicit and encourage reviews from your customers, after each sale, at your place of business, and by email reminders. Great, powerful, easy-to-use advice on getting reviews and thereby helping your business with Google Places. Example #2. Video Promotion. Menninger points out that Google loves (and owns) YouTube, so posting YouTube videos that are keyword heavy in the video title and description, plus cross-promoting YouTube is a great tip to getting to the top of Google, or YouTube, or both. He also lists many syndication sites that will help syndicate your video content. Kudos, again, for some very practical and leveraged advice. Example #2. Automate, automate, automate. Beyond outsourcing your blogging, posting, and search for directory links, Menninger advises that you use a service like Posterous to co-post to your Twitter, Facebook, Blog, etc. Make it simple, stupid, he says - automate everything you can. Success in SEO is about doing practical things, many many times rather than doing one amazing thing one time. Menninger `gets this' as do his review groupies (Wonder why their reviews are so, shall we say, abstract? Possible review marketing going on here? But no matter. I DO RECOMMEND THIS BOOK, ESPECIALLY FOR PRACTICAL QUICK ADVICE I started this, wanting to pan the book, made curious by the strange reviews. I end it by strongly recommending this book as a quick, mind-provoking list of great things you can do in your SEO and Social Media strategy. Actions speak louder than words. Note: really I would give the book 5 stars, but all the weird reviewers gave it 5 stars, so to make my review stand out, I made it "seem" to be negative. I am dinging it because of those weird, possibly fake reviews. There's more to review strategy than just quantity posting. Quality matters too!

Sharp book and great tips

In odrer to get found by google on the search engines for businesses you have to know how to get found. This book tells you what to look for in your site and how to correct things so that you can progressively increase your ranking when someone searches for one of your keywords. After reading the book, you immediately set down and figure out what you can do to further the cause of your store. No matter what book you choose to follow, you should do this as soon as possible. I also think that this book is very good too. Most businesses have no idea how to do this. I also like this SEO book 21 STEPS TO ENSURE GREAT SEO FOR YOUR BUSINESS.......Dominate Googles Local Search Results For Your Business

Mark my word... This book is for every type of business owner! If you are just starting out with your own business or you've been in business and want to take it to the next level, this book will open up unlimited doors for you. Technology has changed in so many ways in recent years and Marc Menninger's research is top-notch as he reveals 50 tips to explode your business to heights you couldn't possibly imagine. What's great about this book is that Marc doesn't just tell you where to go and then you have to figure it out yourself. He goes into great detail and offers a step-by-step tutorial with each strategy. Marc doesn't tell you where to start either. He says pick one of the tips that speaks to you the most and dive right in. You have to start somewhere! One thing you will find as you read the book is that there's an undertone which reveals Marc's genuineness in trying to help the reader. It's as if you have a coach right next to you offering support. Personally, I keep the book close to me at all times. It's a great tool to have when I want to try a new marketing strategy. My favorite tip in the book? Facebook, Facebook, Facebook! This strategy alone turned my business around lightning fast. Five stars!

If you do not have the time or patience to read 500 page tomes on SEO, the history of computers, or what have you, this is the book for you. This has all the information you need presented in a clear, easy to read format. All the steps you NEED to take to market your business on the internet are listed here. The formatting of the book is a stroke of genius and one of it's strongest features. It is structured as 53 individual "Tips". You do not have to read the entire book to start acting on it's lessons. You can act on each tip individually. And you do not have to read the tips in the order in which they are listed. You can choose the tips that you feel are most relevant or important to your business, and go from there. This is amazing because we all know how busy we all are and how fragmented our timetable can be. It is difficult to have hours of free time to read books when you are running a business. Instead, it can be beneficial to be able to read short sections when and where you can without the need for a major time commitment. The tips are easy to understand and follow, they do not require massive technological knowledge or skills. Anyone can read and understand the tips without the need for extra research. Following the advice is easy too, no need for special skills or equipment. Overall I highly recommend this book for all business owners and managers. FIVE STARS*****